Alex Kramer

Conducted data analysis of internal and external corporate communications to derive insights and present findings to department directors. Developed data dashboards to effectively present findings to a wide range of stakeholders in order to drive meaningful strategic change. Supported the development of internal and external communications. Composed emails, designed graphics, and revitalized corporate social media platforms.

Optimized over 40 Google Ad and Bing Ad accounts. Found new paid search opportunities, wrote new ad copy, tracked new policies and methods, analyzed current trends, and performed A/B testing. Assisted the Director of Digital Marketing in providing the acquisition team with an accurate historical analysis and marketing forecasting for potential new subsidiaries. Developed and designed dashboards for paid search strategists and marketing directors to view account spending across different platforms. These dashboards cut down manual labor by four hours per week for our Senior Paid Strategists.