Brahim Laraiki

Directs startup operations, leading a team in creating a personal finance education service.

Developed a strategic GTM plan for NeuLion in the MENA region. Responsible for creating account plans to penetrate Broadcasters, Telcos, Cable Operators, Production companies, Media rights holders willing to launch an OTT service in the territory. Leveraging company resources to differentiate NeuLion’s End-to End platform and managed services value proposition from competition and in-house integration. Additionally to Live Sports Events, develop and maximize the opportunity in the xVOD and Entertainment segments.

Drives growth through strategic market entry, partnerships, and expansion opportunities.

Established MEA and Turkey regional office, managing end-to-end company activities. Drove Brightcove’s regional net new revenue, selling SaaS, cloud based online video platform and monetization services to media organizations with global exposure (Digital Media segment), as well as major brands (Digital Marketing). Successfully increased market share, building both new and existing client relationships (carrying out both new business and existing clients sales quotas). Trusted advisor to the region’s largest Media organizations to help them reduce online video distribution complexity whilst increasing revenue with innovative OTT (Over-The-Top) Experiences.

Actively contributed to the building of the newly established Riverbed Middle East office by driving sales and territory development. Identified and targeted new business opportunities as well as maintained and serviced existing customer and partner base. Built and trained a network of channel partners and distributors on new and existing products.

Integral role in supporting field sales and accounts teams by developing partner pipeline and establishing initial relationship with target accounts. Execution and roll-out of Anti-piracy strategy across North Africa.

Co-managed Lenovo’s largest global accounts in collaboration with field Sales Reps worldwide (Top 5 Global accounts) Detected new sales opportunities, proposing solutions and successfully negotiating contracts with key decision-makers globally.