Sodiq Jinad

Led research, data analysis, strategic proposal writing and monthly/quarterly report presentations towards driving sales, measuring business growth and ROI optimization across client’s digital, social and Out of Home platforms.
Led data collection and analysis, development of dashboard, implementation of quality assurance and report writing with data from multiple sources such as web, social media, ads and SEO platforms.
Deployed targeted Ads across Meta (Facebook & Instagram), Google, Youtube and TikTok, resulting in over 20.6M Impressions & Reach with over 45% increase in sales, for clients in the fintech, FMCG, retail and e-commerce.

Led regular 16-week intensive Data Analytics bootcamp, training over 120 students on data analytics and storytelling, which resulted in a 90% course completion rate and significantly enhanced their data fluency.
Designed tailored curriculum and presentation decks by assessing students' varying levels of knowledge and experience, resulting in enhanced understanding and engagement in data analytics courses.
Enhanced students' proficiency in data analytics by developing their soft skills, communication, and presentation abilities, leading to significant personal growth and professional readiness.

Conducted field and desk research around facilitating access to financial product and services to over 300 people in rural and climate-vulnerable communities across Nigeria.
Conducted research, analysis and presentation of key indicators around the SDGs and other macro-economic metrics for measuring, monitoring and evaluation of developmental projects and programs of the organization.
Participated in report writing and impact assessment for the Access2Finance (A2F) project aimed at improving financial inclusion and literacy, in partnership with the Central Bank of Nigeria.

Participated in the collection, analysis, visualization, modeling and deployment of data from various sectors of the State towards entrenching data-driven decision-making in accordance with the Lagos State THEMES Agenda.
Conducted and participated in over 20 field surveys and researches around Lagos State demographics with the aim of improving health, education, security and socio-economic wellbeing of residents.
Participated in field data collection, analysis and presentation of the 2021, 2022 and 2023 Lagos State GDP and socio-economic surveys aimed at estimating the State’s GDP, growing the economy and improving livelihoods.