Reem AL-Smeirat

Reem AL-Smeirat a pioneer in automotive design in Jordan and the founder of Concepts 4 Automotive Design "C A D" the first transportation design studio in the Middle East. Reem is a car enthusiast with a design degree and addiction to speed. Passion for innovation, problem solving and challenging the norm; Phoenix, the first conceptual sports electric city car inspired by the local community of Amman, designed to answer the rebellious spirits inside every ambitious soul! Reem's path is filled with thrilling experiences in different fields of the automotive industry, starting with design, then marking, product analysis, customer experience, business development, and ending with after sales. Each job role had its own flavor that contributed in building her skills, and leadership style. "I pride myself for taking the lead and successfully raising the bar in every sector by leading my team to reach their full potential. I believe in gender role equality especially in the automotive field, the more diverse and open minded we become the more our designs and cars become inclusive." The aim is to build a legacy that outlives, the future is white canvas waiting to be coloured with passion…so never hesitate to get in touch for collaborations or any opportunity to put this “Passion into Action.”