
Safaa Alattar
Business Development Manager at Procos
Business Administration at University of The People
Malaysia
Hi, I'm Safaa Alattar!
Business Development Manager at Procos
A distinguished senior executive with nearly two decades of professional experience, including 16 years in information technology and 10 years in project management, Business analysis, and support Business Development. Co-founder of Jusoor with proven expertise in digital transformation, business development, and strategic leadership. Demonstrated success in scaling operations, having recruited over 100 professionals and managed teams of 30+ employees. Expert in establishing strategic partnerships, having secured collaborations with industry leaders including Zid, Salla, Microsoft, Adobe, and Shopify.
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Experience
Procos
Business Development Manager
July 2024 - Present
• Managing Government tender through the Etimad platform, orchestrating comprehensive proposal development with technical teams • Executed strategic market development initiatives and conducted daily client follow-ups to drive sales growth • Generate detailed performance analytics and market research reports. • Led cross-functional teams in proposal development, ensuring alignment with government requirements and technical specifications
Azeus Convene
Assistant Manager
January 2024 - March 2025
• Conducted comprehensive competitor analysis and market research, focusing on emerging technologies and solutions • Leveraged Pipedrive to optimize sales processes and enhance project planning efficiency • Developed detailed business plans and market studies, providing strategic insights into business growth • Coordinate, organize, and monitor files and tasks efficiently, both internally and in collaboration with clients and stakeholders.

Senior Manager Growth and Business Development
September 2023 - December 2023
• Established and managed strategic partnerships with industry leaders, including Zid, Salla, Microsoft, Adobe, and Shopify • Studying ERP systems and other market solutions to expand and develop the business. • Participated in achieving the first 1M riyals in sales through government bids, contracts, strategic market channel development, and optimization • Implemented data-driven decision-making processes, resulting in improved project outcomes and market alignment

Administrative Manager
August 2021 - August 2023
• Managed a team of 30+ employees and contractors across multiple high-profile government projects • Oversaw 201 government sector quotations, ensuring compliance and competitive positioning • Led key projects, including TDF, KFM City, and HRDF, maintaining consistent stakeholder satisfaction • Implemented comprehensive business analysis frameworks to optimize project outcomes

Business Development Manager
November 2017 - July 2021
• Co-founded company and recruited 100+ personnel, establishing robust operational frameworks • Led successful implementation of projects, including Wabil, Bayina Water, and Guarantee • Implemented agile methodology across project teams, enhancing delivery efficiency and stakeholder satisfaction • Established and maintained strategic partnerships, driving business growth and market expansion
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Financial and Administrative Director
November 2014 - November 2017
• Implemented agile practices across the organization, improving project delivery efficiency • Coordinated cross-functional teams to ensure optimal project outcomes. • Developed comprehensive reporting frameworks for project tracking and stakeholder communication • Led financial planning and administrative operations, ensuring organizational sustainability
Education
Certificates & Badges
No certificates or badges added
Projects
Languages
Arabic
Native
English
Professional
Skills
Business Analyst
SAAS Application
Business Analysis
Strategic Analysis
Business Case Development
Operations Management
Technology Development
Strategic Management
Project Administration
Enterprise Application
Digital / Technology Orientation
SAAS
Ecommerce
Strategic Business
ERP Business
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