Seun Igbalode

Develops Nigeria/Pan-African Public Relations/Communications strategies
Designs Marketing Communications strategies aimed at driving business growth and generating leads
Develops brand awareness initiatives
Executes media relations initiatives
Delivery of high-quality media output
Explores business/partnership opportunities
Budget preparation for client service operations
Provides support for other Sub-Sahara Africa operations
Oversees the Nigerian market

• Develops Nigeria/ Pan-African PR strategies
• Designs Marketing Communications strategies aimed at driving business growth and generating leads
• Develops brand awareness initiatives
• Delivery of high-quality media output
• Oversees the Nigerian market
• Explores business/ partnership opportunities
• Budget preparation for client service operations
• Provides support for other Sub-Sahara Africa operations

Developed reputation management strategies for financial institutions
Provided PR/Reputation Management counsel for business leaders
Developed communications strategies
Developed annual PR/reputation management plans for organizations
Developed crisis communications strategies
Executed Pan-African PR campaigns
Designed corporate social responsibility initiatives
Developed Thought Leadership initiatives
Monitored market trends and conducted competitor analysis
Utilised market research results for strategic planning
Assisted in employee recruitment, training, performance evaluation and mentorship
Organisation and co-ordination of promotional activities and events
Identified potential market and partnership opportunities
Evaluated sponsorship proposals
Event management
Designed stakeholder management initiatives
Developed SOPs and SLAs guiding agency processes and client engagement

Supported achievement of companies’ marketing and communications objectives through developing positioning statements, key messaging and content development
Raised clients’ profiles and promoted corporate brands through creative media outreach initiatives
Coordinated customer communications
Fostered collaborative relationships with the media, company executives and diverse stakeholders
Assisted in the conceptualization and planning of corporate events

Designed and managed communication campaigns
Developed budgets in support of communications campaigns
Ensured the timely development and execution of marketing communication plans, campaigns, and projects
Managed press conferences and wrote speeches delivered by company executives
Monitored feedback in the media as the various projects progressed and reviewed strategies where necessary
Developed project reports measuring Agency’s deliverables vis-à-vis clients’ expectations
Point of contact with various journalists for enquiries, content for publication, and clarity on areas of ambiguity, among other requests

Headed the Agency’s Brands and Marketing Account Group
Liaised with various Brands and marketing managers to develop communication strategies for various brands
Supervised the issuance of content for publication to various media houses

Directly supervised and edited stories written by reporters-in-training, reporters and senior reporters
Sourced advert insertions from companies for publication in the magazine
Wrote stories, embarked on investigative research and conducted interviews for publication in the magazine
Part of the team that organised the Nigerian Information Technology and Telecommunications Awards (2004 - 2009)