Assaad Albarty

• Product Manager driving discovery-to-PRD for the Subscription Management platform and the Student Engagement product & platform in an enterprise B2B SaaS EdTech platform.
• Led Subscription Management platform strategy and PRD: multi-tenant plans/pricing, invoicing, lifecycle (renewals, cancellations, upgrades/downgrades, add‑ons), accounts management, billing cycles; considered regional invoicing/tax nuances; defined acceptance criteria, success metrics, and a Now→Next→Later rollout plan. Tracked in Azure DevOps.
• Directed Student Engagement discovery with internal PMs/Eng leads; delivered the PRD, a Now→Next→Later roadmap, and 15+ artifacts (personas, journeys, IA, analytics/instrumentation plan, notification strategy, competitive analysis).
• Defined AI‑assisted use cases and KPIs; produced a validated hi‑fi prototype (not production) for a mobile‑first, Arabic/RTL experience.
• Specified white‑label institutional configuration via feature toggles and multi‑tenant branding; mapped Engage APIs for SIS/LMS and aligned with Identity, Analytics, and AI Engine to de‑risk dependencies.
• Reported to the Head of Product and the Head of Platform Products; operated within scaled agile/PI planning.

• Reported to CEO; defined vision and outcome‑based roadmaps for a 3‑product LegalTech SaaS portfolio (Omana’a, Tahakom, Muhassin) across KSA/GCC/MENA; owned backlog prioritization and stakeholder alignment.
• Turnarounds: delivered Omana’a revamp in 2 months (100% feature completion) and advanced Muhassin from stalled to 90% development readiness in 4 months.
• Lifted qualified leads by 30% and trial‑to‑paid by 20% via onboarding optimization and funnel instrumentation; implemented activation and cohort analytics (GA, Apollo, LinkedIn/X, Metabase).
• Established release checks and QA gates (smoke, regression, A/B, E2E), with privacy and Arabic/RTL verification, improved launch reliability and confidence.
• Built GTM and support foundations: integrated Vtiger CRM with WhatsApp API and call center; authored onboarding playbooks and standardized triage runbooks for clean handoffs.
• Partnered with Engineering/Design on Arabic‑first UX and localization; ran discovery‑to‑delivery (ICPs → PRDs, user stories, acceptance criteria) and coordinated vendor transitions.

• Product Manager owning CROMS (Cashi Retail Operations Management System) end-to-end; partnered with CEO/CTO on high-level roadmap and led prioritization, discovery, and delivery to scale merchant onboarding and internal operations across sales and CX.
• Shipped CROMS capabilities that cut merchant onboarding from several days to same-day (on-the-spot with digital contract + e-signature); improved funnel performance post-launch as Metabase dashboards surfaced DAU/TTV drop-offs and guided fixes.
• Owned early phases of CashiPOS (merchant POS) and CashiMobile; authored product requirements, led testing, and ran early-adopter feedback loops to drive merchant activation and early usage; supported CashiLite from product and CX perspectives.
• Built and implemented a unified CX stack (Jira Service Management Help Desk, Team Inbox, WhatsApp Business API via Rasayel) with privacy-by-default and granular RBAC, reducing wait times by 25%, resolution time by 20%, and improving CSAT by 10%.
• Instituted an ops/CX gate in the release process; post-QA operational testing reduced production-reported bugs by roughly 5–15% and stabilized SLAs.
• Led a cross-functional squad (initially 7: 2 backend, 1 frontend, 2 mobile, 1 QA, 1 UI/UX) and orchestrated Eng/QA/Design/Sales/Ops to sequence by impact; drove adoption across 50–150 internal sales/ops users.
• Established PM practices (RICE, MoSCoW, success criteria, stakeholder reviews), instrumented key metrics (WAU/MAU, TTV, API health, onboarding funnels), and built compliance artifacts—audit logging, RBAC models, PCI readiness, and KYC/AML operational controls in collaboration with Finance, Risk, and Engineering.
• Operated from Cairo supporting Sudan operations during active conflict—maintained continuity for merchants and field teams amid high operational risk.

Reported to CEO; led a 17-person team as single point of contact to a US retail B2B client across 34 stores, while serving as outsourced product/ops lead for V Estate Expo (independent PropTech venture) on Grand's behalf.
Enterprise Operations — US Retail B2B Account:
• Owned end-to-end product and operations delivery across 34 stores; acted as client HQ's single point of contact to drive product improvements and operational excellence.
• Led enterprise digitization and workflow automation, delivering ~15% efficiency gains that reduced cost-to-serve, improved availability, and accelerated processing times.
• Directed full-company Office 365 migration (50–80 users) with ~10 minutes of downtime during domain cutover; accelerated adoption via training, workshops, user guides, and SOPs.
• Standardized SOPs for triage, escalation, and client communications across 34 locations; improved predictability and turnaround times against SLAs.
• Implemented Jira for ticketing and operational dashboards to monitor throughput and SLA performance; enabled data-driven staffing and scheduling to protect commitments.
• Optimized media distribution operations across YouTube, Facebook, TikTok, and global DSPs via The Orchard; strengthened YouTube CMS/Content ID and claims processes, increasing streaming revenue share by ~20%.
Product: V Estate Expo — Virtual Real Estate Exhibition:
• Led end-to-end product and operations delivery for V Estate Expo on Grand's behalf; established a repeatable B2B SaaS-style operating model for virtual exhibitions in Egypt.
• Launched Egypt's first virtual real estate exhibition post-COVID; delivered 2 live event cycles with 17 exhibiting developers and brokers.
• Designed the PropTech stack on 6Connex; directed the app/website for registration, exhibitor pages, and lead capture; integrated GA4, Mailchimp, Google Ads, and Google Sheets.
• Operated a performance demand engine and SLA-driven lead ops process, validating and routing ~2,000 qualified buyer leads at a 12-hour average within a 24-hour SLA.
• Led a cross-functional pod (3 lead validators, 2 UI/UX) and partnered with Grand engineers to ship features, stabilize operations, and ensure event-day reliability.

• Productized and scaled B2B outsourcing services from pilot to enterprise delivery (5→17 FTEs); defined service offerings, SLAs, and pricing model that tripled revenue.
• Instituted site-level quality management across 34 retail locations (audits, operational reviews, and corrective action plans), achieving highest client satisfaction (CSAT) among franchise accounts and reducing rework and escalations.
• Introduced hourly pricing, utilization of dashboards, and margin controls to improve billable realization and forecasting accuracy.
• Operated as hands-on lead across business analysis, IT support, recruiting, and marketing oversight; governed a portfolio of security systems, business applications, and operational tools.
• Reported to the CEO; led Quarterly Business Reviews and delivery governance with US client executives.