Asma Sifaoui

-Analyzed existing data, market reports and trends.

• Worked closely with different agency members including art directors and copywriters to develop ideas for campaigns. -Briefed the creative team about clients’ products or messages. -Worked with different clients across a wide range of industries (World Bank, Oxfam, Honda, Tunisie Telecom, CarthageLand (Medina Group), Shell, Vitup, Monoprix, Lilas).

-Planned and implemented a digital marketing strategy: 12 demo requests were received 50% of them were considered to be qualified prospects. -Launched and monitored online campaigns. -Managed the company site and social media presence resulting in significant increase in engagement and traffic: +70% compared to same period the previous year. -Continually worked on the Search Engine Optimization of the website by providing relevant content.

-Analyzed the latest market study of Oilibya Tunisia and elaborated a marketing action plan and a marketing strategy. -Studied the merchandising techniques and the potentials of some service stations to increase sales.

-Assisted in the preparation of a press conference (Imagine Cup). -Wrote +15 press releases in English and French.