Samuel Hsiao

Led strategic policy advocacy through industry associations on new ministerial regulatory enforcement, shaping industry positions and mitigating business impact.
Coordinated internal/external response to anti-trust investigations launched by Fair Trade Commissions in Malaysia and Indonesia, and to consumer protection authority in Singapore.
Engaged Digital and Tourism Ministries at all levels; hosted senior government officials including EDB Chairman, tourism authorities, foreign embassies.
Established Agoda’s strategic presence on ASEAN AI Malaysia Summit, engaged Digital Ministry & affiliated agencies.

• Led, design, and executed company's government relations portfolio across multiple countries in Asia.
• Reported directly to C-suite executives and country managers, facilitated meetings with President/Ministers.
• Managed a dozen of external consultants to design and execute in-market strategies.
• Mitigated business continuity risks; launched public-private partnerships that results in $millions of business revenues.

Facilitated direct engagements between C-Suite executives (CEO, CTO, CCO) with 8+ ministers/directors-general.
Secured over $10M in public sector grants and tax incentives through cross-functional collaboration.
Led end-to-end negotiations to signing 3 multi-year MOUs with authorities in Indonesia, Malaysia, Singapore.
Directed 11 consultants to develop and execute strategic engagement plans across APAC (ID, JP, KR, MY, PH, SG, TW).
Pioneered Agoda’s partnership with ASEAN since 2024 featured by ASEAN Tourism Ministers and CNN.
Launched partnership with integration of Agoda’s services with tourism boards (Indonesia, the Philippines), data training seminars (Indonesia, Malaysia, Singapore), online course (Korea)
Represented Agoda in prominent industry associations such as ATTIA, AmCham(s), US-ASEAN Business Council.
Mitigated business risks by collaborating with cross-functional teams on business registration, licensing and consumer affairs to prevent potential losses of ~$xxM from takedown notices.

Developed regional partnership on COVID-19 safe travel campaigns with authorities in ID, KR, MY, PH, SG, TW.
Secured the CEO’s first public interview and keynote speech in Taiwan, meeting with the Presidential Office.
Launched Agoda’s CSR Hotel Sustainability Training Programs with GSTC and governments of Singapore and Taiwan.
Signed Agoda’s first MOU in Indonesia with the Ministry of Tourism and Creative Economy for 3 years.
Advised on launching quarantine facilities booking platforms in Taiwan and Singapore, generating ~$8M in revenue.

Monitored and analyzed business impacts for Hitachi’s 139 group companies, 20,000+ employees across Southeast Asia.
Provided political risk analysis to the regional MD, informing mid-term corporate planning and strategic decisions.
Engaged with key government agencies (EDB, MTI, IMDA), GLCs, and think tanks for tender project implementation.

• Monitored, analyzed business impacts for Hitachi’s 139 group companies, 20,000+ employees across Southeast Asia.
• Provided political risk analysis to the regional MD, informing mid-term corporate planning and strategic decisions.
• Engaged with key government agencies (EDB, MTI, IMDA), GLCs, and think tanks based in Singapore

Managed investor relations with the Singapore Government, secured grants for go-to-market resources
Launched Janio’s service delivery in India and Indonesia, named Google’s APAC preferred logistics partner
Established company’s operations in Greater China, built teams, generated ~$200K in revenue in the first year

• Managed investor relations with the Singaporean Government, secured grants for go-to-market resources
• Launched Janio’s service delivery in India and Indonesia, named Google’s APAC preferred logistics partner
• Established company’s operations to Greater China, built teams, generated ~$200K in revenue in year 1