Geleta Bekele
Salesforce Data Cleanup & Object Mapping Specialist (Contract) at Outset
Business Administration at Maryland International College
Ethiopia
Hi, I'm Geleta Bekele!
Salesforce Data Cleanup & Object Mapping Specialist (Contract) at Outset
Salesforce Administrator and CRM operations professional with over 2 years of experience in supporting Salesforce environments, improving workflows, maintaining data quality, and resolving user issues. Skilled in user access and security, Flows, validation rules, reports, dashboards, data cleanup, third-party integrations, SuiteCRM, and n8n automation.
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Experience
Outset
Salesforce Data Cleanup & Object Mapping Specialist (Contract)
January 2026 - Present
Supported Salesforce data cleanup for a US-based software company by linking Contacts to Opportunities, normalizing core fields, and keeping records reporting-ready.
Reviewed inbound Leads against defined rules, updated ownership and status, and flagged records not tied to active sales motion.
Improved Opportunity hygiene by standardizing naming, validating required fields, resolving duplicates, and backfilling missing data from notes and connected systems.
Maintained a QA tracker of touched records and escalated edge cases for review to preserve CRM data integrity.
Outset
Salesforce Data Cleanup & Object Mapping Specialist
January 2026 - Present
Supported Salesforce data cleanup for a US-based software company by linking Contacts to Opportunities, normalizing core fields, and keeping records reporting-ready.
Reviewed inbound Leads against defined rules, updated ownership and status, and flagged records not tied to active sales motion.
Improved Opportunity hygiene by standardizing naming, validating required fields, resolving duplicates, and backfilling missing data from notes and connected systems.
Maintained a QA tracker of touched records and escalated edge cases for review to preserve CRM data integrity.
Cendance Systems Inc
Salesforce Administrator Intern
January 2025 - Present
Supported users across records, permissions, automations, reports, and dashboards; handled onboarding and offboarding using profiles, roles, and permission sets.
Built and refined Flows and validation rules to improve process efficiency and data quality; monitored system performance and security.
Configured and supported third-party apps and integrations including FormAssembly, Zapier, and NPSP; documented changes and user guidance.
Cooperative Bank of Oromia
Card Banking Officer / Payment Applications
February 2022 - Present
Provided technical support and administration for core banking and payment-switch back-office systems in a high-availability environment.
Supported deployment of a Payment Switch project, partnering with vendors on configuration, testing, and go-live activities; contributed to a mobile wallet integration enabling cardless withdrawals and deposits.
Supported international card scheme initiatives (Visa, Mastercard) and deployment of ATM, POS, and cash recycler systems, including media preparation and mapping.
Self-employed
Freelance CRM & Automation Consultant
Present
Set up and configured SuiteCRM from scratch based on client business needs, including modules, fields, workflows, and process alignment.
Built an n8n automation to sync SuiteCRM and Mautic, using Mautic as the source of truth; also delivered Salesforce-related work including Web-to-Lead, record-triggered Flows, AppExchange testing, and CRM data mapping.
Education
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Languages
English
Professional
Amharic
Native
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