Geleta Bekele

Supported Salesforce data cleanup for a US-based software company by linking Contacts to Opportunities, normalizing core fields, and keeping records reporting-ready.
Reviewed inbound Leads against defined rules, updated ownership and status, and flagged records not tied to active sales motion.
Improved Opportunity hygiene by standardizing naming, validating required fields, resolving duplicates, and backfilling missing data from notes and connected systems.
Maintained a QA tracker of touched records and escalated edge cases for review to preserve CRM data integrity.

Supported Salesforce data cleanup for a US-based software company by linking Contacts to Opportunities, normalizing core fields, and keeping records reporting-ready.
Reviewed inbound Leads against defined rules, updated ownership and status, and flagged records not tied to active sales motion.
Improved Opportunity hygiene by standardizing naming, validating required fields, resolving duplicates, and backfilling missing data from notes and connected systems.
Maintained a QA tracker of touched records and escalated edge cases for review to preserve CRM data integrity.

Supported users across records, permissions, automations, reports, and dashboards; handled onboarding and offboarding using profiles, roles, and permission sets.
Built and refined Flows and validation rules to improve process efficiency and data quality; monitored system performance and security.
Configured and supported third-party apps and integrations including FormAssembly, Zapier, and NPSP; documented changes and user guidance.

Provided technical support and administration for core banking and payment-switch back-office systems in a high-availability environment.
Supported deployment of a Payment Switch project, partnering with vendors on configuration, testing, and go-live activities; contributed to a mobile wallet integration enabling cardless withdrawals and deposits.
Supported international card scheme initiatives (Visa, Mastercard) and deployment of ATM, POS, and cash recycler systems, including media preparation and mapping.

Set up and configured SuiteCRM from scratch based on client business needs, including modules, fields, workflows, and process alignment.
Built an n8n automation to sync SuiteCRM and Mautic, using Mautic as the source of truth; also delivered Salesforce-related work including Web-to-Lead, record-triggered Flows, AppExchange testing, and CRM data mapping.