Efrat Anjayat Mulia
Building Materials Assistant at UD. ABET MULIA
Business Administration at University of Dayton
United States
Hi, I'm Efrat Anjayat Mulia!
Building Materials Assistant at UD. ABET MULIA
Results-driven Marketing and Digital Media professional with experience in content creation, video editing, event promotion, and customer engagement. Skilled in social media marketing, brand development, digital storytelling, and analytics tracking. Experienced in supporting marketing campaigns, increasing audience engagement, and collaborating in fast-paced environments. Strong communicator with business operations and customer service background.
Socials
No social links added
Experience
Self-Employed
Freelance Content Creator
January 2023 - Present
Produced and edited 50+ short-form marketing videos
Developed trend-based content strategies to increase engagement
Managed full content lifecycle: research, scripting, filming, editing, publishing
Applied SEO principles and hashtag optimization to improve reach
Education
Certificates & Badges
No certificates or badges added
Projects
Digital Content Marketing & Social Media Growth Project Tourism Marketing & Destination Branding Project Event Marketing & Pro
•Marketing & Content Strategist, Intern, Coordinator and Relations Associate
📌 Digital Content Marketing & Social Media Growth Project
Developed and executed a personal digital marketing strategy focused on short-form video content. Produced and edited 50+ marketing videos using Adobe Premiere Pro and After Effects. Applied SEO hashtag optimization, audience targeting, and trend analysis to improve visibility and engagement. Managed full content lifecycle including research, scripting, editing, publishing, and performance tracking using analytics tools.
📌 Tourism Marketing & Destination Branding Project
Contributed to destination marketing initiatives during internship by supporting promotional campaigns and digital documentation. Conducted market research on visitor behavior and assisted in developing branding strategies to enhance tourism visibility. Participated in sustainable tourism promotion aligned with community development goals.
📌 Event Marketing & Promotional Campaign Project
Supported planning and execution of campus event marketing campaigns. Designed promotional materials and coordinated branding efforts to increase event awareness and attendance. Collaborated with cross-functional teams to ensure effective communication and campaign delivery.
📌 Business Operations & Customer Engagement Project
Applied marketing and customer service principles in a retail business setting. Assisted in product promotion, managed customer interactions, and supported sales processes. Gained practical experience in consumer behavior, service quality, and operational efficiency.
Languages
English
Skills
Graphic Design
Business Communication
Project Management
Consumer Product Design
Certified Digital Marketing
Market Analysis
Strategic Marketing
Consumer Marketing
Consumer Product
Cross Cultural Management
Video Editing
Photo Editing
Brand Positioning
Cross Selling
Integrated Marketing