Sheraz Nadeem
Marketing and Business Analytics at University of Stirling
United Kingdom
Hi, I'm Sheraz Nadeem!
Marketing manager at Wavye Technology
I have done master degree in MS business marketing and analytics. I have experience in more than 3 years in UK in business field. I worked with many companies. I have also a certificate of Nebosh as well.
Socials
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Experience
Wavye Technology
Marketing manager
March 2025 - December 2025
My responsibility is to make sure to make our company image positive and take feedbacks of our customers and consumers of our company. I also have to responsible to research of targeted market needs of customers. I done these things very accurate and make company up to date .
IG trading ltd
Marketing manager
April 2023 - December 2024
Digital Marketing & Growth
Responsibilities:
• Managing Customer Acquisition Cost (CAC) across Meta, Google Ads, and TikTok.
• Overseeing SEO strategies to drive organic traffic to product pages.
• Executing email and SMS marketing automation to improve customer retention.
Example Achievements:
• Increased ROAS (Return on Ad Spend) from 2.5x to 4.2x within six months through rigorous A/B testing of ad creatives.
• Grew organic search traffic by 40% by optimizing product descriptions and implementing a long-form content strategy.Product & Catalog
Management
Responsibilities:
• Onboarding new SKUs and ensuring high-quality product imagery and data.
• Managing pricing strategies and promotional calendars (Black Friday, Cyber Monday).
• Monitoring competitor pricing and market trends.
Example Achievements:
• Boosted Conversion Rate (CR) by 20% by redesigning product detail pages (PDPs) with enhanced A+ content and video.
• Successfully launched 50+ new SKUs, contributing to a 25% increase in total annual revenue.
TSS
Safety an security officer
January 2023 - December 2025
- Technical & Systems Implementation
Focuses on the installation and upkeep of "Hard" security assets.
Key Responsibilities:
• System Design & Installation: Designing tailored security layouts (CCTV, Access Control, Intrusion Alarms) for high-stakes environments like large-scale warehouses.
• Preventative Maintenance: Conducting scheduled audits of fire alarms, emergency lighting, and surveillance hardware to ensure 100% uptime.
• Technical Troubleshooting: Diagnosing and repairing system failures to prevent "blind spots" in facility coverage.
Example Achievements:
• Reduced system downtime by 25% through the implementation of a proactive bi-weekly diagnostic schedule.
• Successfully managed a $200k+ security overhaul for a corporate building, integrating facial recognition and cloud-based access control. - Health, Safety & Environment (HSE) Compliance
Focuses on legal standards, fire safety, and physical protection.
Key Responsibilities:
• Risk Assessments: Performing thorough site walkthroughs to identify hazards (e.g., fire risks in warehouses or trip hazards in offices).
• Policy Development: Writing and updating Standard Operating Procedures (SOPs) for emergency evacuations and incident reporting.
• Safety Training: Training on-site staff and clients on the proper use of safety equipment (fire extinguishers, AEDs) and emergency protocols.
Example Achievements:
• Achieved a "Zero-Incident" record for over 500 consecutive days across managed warehouse facilities.
• Updated 100% of facility safety manuals to comply with the latest 2024/2025 government health and safety regulations. - Operations & Man-Guarding Management
Focuses on the "Soft" security services and personnel.
Key Responsibilities:
• Guard Force Management: Supervising security personnel, managing shift rotations, and ensuring guards follow site-specific post orders.
• Incident Response: Acting as the primary point of contact during security breaches, medical emergencies, or fire alarms.
• Liaising with Authorities: Coordinating with local law enforcement and fire departments for site inspections and emergency planning.
Example Achievements:
• Cut incident response times by 40% by optimizing guard patrol routes and implementing real-time GPS tracking for officers.
• Negotiated and secured 3 new multi-year contracts with logistics hubs by demonstrating a superior risk-mitigation strategy.
Certificates & Badges
No certificates or badges added
Projects
No projects added
Languages
English
Native
Skills
Data Analytics
Social Media Management
Risk Assessment
Security Management
Certified Digital Marketing
Problem Solving
Microsoft Office
Computer Literacy
First Aid
Fire Safety
NEBOSH Certification