Salma Ashmawy

Crafting innovative, long-term strategies to address client challenges across diverse industries.
Developing impactful communication and content concepts in collaboration with designers, ensuring resonance with target audiences and alignment with client objectives.
Providing strategic and creative leadership to transform brand concepts into compelling narratives, elevating storytelling to achieve overarching goals.
Leading pre-campaign planning, including timelines, audience segmentation, and platform strategy to ensure high-impact launches and measurable performance tracking.
Leading the company-wide sustainability initiative by designing a cross-functional framework that integrates environmental impact awareness into brand operations and education.

Built and led international campaign targeting youth culture audiences for MSFTSrep, a sustainable fashion brand and creative collective, leveraging storytelling and community activation.
Conducted market research, developed strategic proposals, and managed budgets across global teams to ensure seamless logistics and timely execution.
Conceptualized campaign creative direction and directed a 15-member team to produce photo and video content aligned with MSFTSrep’s brand messaging and guidelines.

Redesigned retail signage in alignment with visual guidelines, improving consumer navigation in over 20 Ferragamo stores across North America.
Streamlined production and distribution of visual merchandising props, optimizing resource allocation and conserving 50% of the allocated budget.
Conducted periodic competitor analyses, shop reports, and PR event coordination in collaboration with PR, Marketing, and Headquarter teams.

Coordinated campaign timelines and creative deliverables in collaboration with artists, educators, and partner organizations.
Managed social media presence and analyzed metrics to inform content strategy, resulting in a 944% increase in page reach and a follower growth of over 20,000 organically in six months.
Designed and distributed digital assets including newsletters, videos, articles, and flyers, driving engagement through SEO and copywriting best practices.
Managed campaign timelines, content calendars, and asset libraries across multiple channels, ensuring brand consistency and timely execution of strategic initiatives.
Developed digital content to foster conversations around sustainability, culture, and self-expression.