
Nisreen Zaqout
Data Science Manager / Analytics Manager at KERN/ RAPP - OMNICOM
Vanderbilt University
United States
Hi, I'm Nisreen Zaqout!
Data Science Manager / Analytics Manager at KERN/ RAPP - OMNICOM
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Experience
KERN/ RAPP - OMNICOM
Data Science Manager / Analytics Manager
July 2021 - Present
Led strategy-focused projects across marketing channels, utilizing quantitative analysis to identify growth opportunities, resulting in a 20% increase in campaign effectiveness and a 15% boost in customer engagement. Translated complex data into actionable strategies, driving digital revenue growth by 12% for high-impact initiatives. Collaborated with senior executives to provide insights on market trends, delivering data-driven recommendations that aligned with long-term business goals, improving marketing ROI by 10%. Managed and mentored a team of 3 data analysts, streamlining workflows and increasing productivity. Created Tableau dashboards for paid media, events, and cross-functional marketing teams, increasing performance tracking accuracy by 30%.
SOLUGENIX CORP.
Data and Reporting Analyst (Part-Time Consultant)
January 2021 - July 2022
Created and optimized data reporting frameworks and automated ETL processes, increasing efficiency by 30% and improving data accessibility. Implemented statistical analysis best practices, reducing reporting processing time and improving data accuracy by 25%. Automated reporting processes, and designed reports identifying crucial KPIs and metrics.
AT&T, Inc.
Senior Data Analyst
July 2020 - July 2021
Managed the analysis of marketing campaigns, leveraging A/B experimentation, increasing customer acquisition by 18%. Built data pipelines in SQL and designed Tableau dashboards, improving data accuracy and reporting efficiency. Oversaw campaign performance and implementation across omnichannel marketing (DM, EM, Social) Delivered strategic recommendations through predictive modeling, increasing ROI by 15% and optimizing marketing spend allocation. Supported a team of 2 junior analysts/reports throughout different tasks increasing productivity and fostering career growth.
INTERNATIONAL MONETARY FUND (IMF)
Research and Data Analyst
August 2016 - September 2018
Developed and analyzed extensive datasets using SQL, Stata, R, and Tableau, presenting findings to government officials and economists to support policy development. Researched national debt trends, enhancing statistical capabilities in 50+ member countries for improved policymaking. Led analysis for the Interbellum Debt Project under Nobel Laureate Thomas J. Sargent, providing insights on national debt trends for historical databases and book publications.
Education
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Languages
Arabic
Native
English
Native
Skills
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