Francesca Viannca Madriaga

Developed and executed a social media strategy, increasing engagement by 40% and follower growth by 25% across all platforms. Utilized data analysis to optimize social media marketing campaigns on Instagram and Facebook, resulting in a 20% increase in engagement and a 15% growth in follower acquisition. Optimized Google Ads campaigns to increase the click-through rate by 20% and drive a 15% increase in website traffic. Collaborated with the sales team to interpret CRM analytics and develop targeted marketing campaigns, leading to a 10% increase in lead conversion rates.

Executed innovative social media campaigns targeting college students, resulting in a 20% increase in engagement and a 15% growth in followers. Collaborated with cross-functional teams to develop interactive online contests, driving a 30% boost in website traffic and a 25% increase in student engagement. Analyzed social media performance metrics with HootSuite, identifying key trends and optimizing strategies, leading to a 30% increase in reach and engagement.