Osama Bin Haroon
INSEAD
United Arab Emirates
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Earn your badgeHi, I'm Osama Bin Haroon!
Trade Category Manager (Personal, Home & Feminine Care) at Packages Group
Osama is an objective-oriented team player and a life-long learner who likes to dig into customer problems and solve them with professionalism, collaboration and care. A business development leader, Osama has a 5-year track record of driving massive results: - Collaboration among product development, supply chain & finance departments in providing brand plans, pricing strategy and distribution channel logistics for the launch of a new brand; bestowed with the Special Recognition Award - Crafting business development and go-to-market strategies for a globally integrated packaging company to boost top-line revenues; received the Star Performer Award Osama is a blog/editorial writer (maintains his own website) & sports memorabilia collector (having collected 100+ different sports jerseys/hoodies). These hobbies teach him how to handle stress and make rational decisions in critical moments.
Experience
Packages Group
Trade Category Manager (Personal, Home & Feminine Care)
January 2022 - August 2023
• Drove 22% annual revenue growth for key tissue brand (3x vs market) by spearheading 360° activation plans across offline & online retailers by coordinating gifting programs for offline & initiating online promo cycles for key online accounts
• Defined & analyzed O+O activities across key offline retailers (balance promotions, top-up drives & trade offers) to drive growth at 74% & authored channel growth strategies (3 channels with average growth of 49%)
• Supervised implementation of trade plans for new brand Embrace by locking contractually bound permanent space & displays with category-captaincy across strategic modern trade accounts; +15ppt in profitability achieved vs budget within six months
• Formulated & executed a compelling digital strategy for Embrace by engaging local e-commerce players to secure key promotional slots in peak periods like Black Friday, 11/11 & 12/12, resulted in 6% engagement rate & 2x follower growth
Reckitt
Key Account Manager
July 2021 - December 2021
• Managed strategic execution on implementation of pay-for-performance clauses in contracts; driving an overall growth of 30% across major customers (Carrefour, Metro & Imtiaz) by cultivating data-driven execution strategies
• Devised & led operational projects ensuring inventory visibility at key distributors, in line with forecasting, using data analytics to study P3M brand sell-out data; excess inventory worth USD 250K identified, cleaned through one-time supports
Reckitt
Area Sales Manager
September 2019 - June 2021
• Authored & monitored BTL execution strategy in conjunction with commercial team including placement of point of sale (POS) material across key outlets; resulting in growth of modern trade channel by 25% within 6 months
• Collaborated extensively with cross-functional teams (commercial finance, marketing, sales operations & warehousing) to effectively implement trade plans & manage on-ground executions, over-achieved area level revenue goals by ∼20%
Reckitt
Assistant Channel Manager
July 2018 - August 2019
• Strategized & led meetings with customers (on quarterly basis) to amend forecasted base, study promotions performance & update channel calendars in line with brand strategy & competitor data; revenues of promotion SKUs grew by 35%
• Built & actioned a 5P robust strategy to define picture of success of channel & brand portfolio, developing strategic insights from sell-out data & coordinating with project owners of supermarkets channel; resulting 7% decrease in channel spend
Education
Certificates & Badges
No certificates or badges added
Projects
No projects added
Languages
English
French
Urdu
Punjabi
Skills
Data Analytics
Marketing Analytics
Program Management
Project Management
Stakeholder Engagement
Strategic Analysis
Brand Management
Channel Account Management
Business Model Development
Trade Management