Sahithi Kanakamedala

Strategic Planning: Designed high-level process flows for client portals by defining product requirements and creating user stories, reducing product development time and launch by 80%. User Experience (UX): Prototyped ideas quickly to assess viability and partnered closely with engineers to build, iterate on, and ship those ideas. Spearheaded user acceptance testing to finalize the client user interface, increasing the app usage rate by 4x.

Product Design: Spearheaded the design of automated dashboards for monitoring market trends during the pandemic, reducing, manual effort by 70%, and increasing accuracy of the daily reports by 10%. Go-To- Market Strategy: Performed user research, crafted customer personas, and translated insights from iterative feedback to launch a service in the retail stores, increasing revenue by 8% and profit margin by 20%. Key Metric Analysis: Developed a root cause analysis tool for identifying the problems driving underperforming retail stores, leading to the transformation of 53 to high-performing status and the closure of 85 unprofitable stores. Cross functional collaboration Collaborated with cross-functional teams, including Product, Operations, IT etc. across 12 business units, ensuring alignment on goals of the business generating annual revenue of $ 1 Bn USD Market Research & Analysis: Conducted market research to identify trends, competitive landscape, and customer needs to develop strategies for new businesses resulting in growth of revenue by 10%. Project Management: Oversaw deliverables for a 5-year strategy to grow business 10x through horizontal integration by formulating a project plan, defining key roles, mapping requirements and cost estimations.

Innovation: Streamlined the recruitment process through Robotic process automation (RPA) by documenting product requirements (PRD), selecting vendors, and conducting Proof of Concept (POC), reducing costs by 20%. Business Process Improvement: Led user needs analysis, synthesized insights and identified issues. Collaborated with FinTechs to solve problems, created customer journey maps and ideated digital solutions. Business Analysis: Gathered stakeholder requirements, prioritized needs, and defined key performance metrics (KPIs) to develop a balanced scorecard for the $ 4.8 Cr USD business.

Facilitated creative brainstorming as part of ideation phase to generate ideas, designed wireframes and prototypes to capture interactivity and business logic. Impact: Got more than 10,000 downloads for the app on Google Playstore within 2 months of launch of app.