Malak Abdel-Ghaffar
Head of Content & Digital Communications at Opportunity Network
Near Eastern Languages and Cultures at The University of Glasgow
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Head of Content & Digital Communications at Opportunity Network
Malak is a Master of Arts (MA) degree holder with extensive experience in content strategy, public relations, and communications. With 4+ years of professional growth in the communication and content development sectors, Malak has gained excellent strategic communications skills, outstanding stakeholder management experience, proactive leadership and flexible working habits. Malak has studied, worked, and lived in: London, New York, Dubai, Abu Dhabi, Cairo, Buenos Aires, Glasgow, and Aarhus. She currently lives and works in Barcelona, Spain.
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Experience
Opportunity Network
Head of Content & Digital Communications
September 2022 - Present
Project-managing stakeholder communication and external relations
Managing content creation for the network's social media accounts
Revamping website content to increase online presence by 30%
Organizing external event communications and handling PR logistics
Liaising with members to produce monthly insights articles
Collaborating with CEO to create 1-2 quarterly marketing campaigns
Working collaboratively across teams to ensure clear internal communications and planning
Drafting weekly newsletters and updates to 52,000+ members
Ensuring brand guidelines and policies are maintained across teams
The LEGO Group
Content & Editorial Junior
March 2022 - September 2022
Moderated The LEGO Life App by creating written and visual content
Implemented content on digital hubs and Family Activities Page
Conducted web research on children's digital consumption habits
Created fictional minifigure profiles and strengthened tone of voice
Built creative SEO content to drive engagement by 20% on website
Optimized keywords in the content to rank on Google searches
Developed a social media strategy to increase brand awareness
Conducted competitor research to evaluate and analyze trends
Hill+Knowlton Strategies
Health & Wellness Intern
January 2021 - May 2021
Drafted media releases and alerts for 3 health and wellness clients
Liaised with English and Arabic media for RAK Fine Arts Festival
Mastered and worked with tools like Sherlock, GWI, and LexisNexis
Secured PR coverage in top-tier outlets across the UAE
Launched 2 campaigns with 30% increase in customer engagement
Grew company presence by 1000+ weekly impressions on Facebook
Collaborated with 100+ influencers to augment sales and relations
Produced press releases and briefing documents for clients including UAE Ministry of Culture and Knowledge, UAE University, and LEGO
Brands Intern
September 2019 - December 2019
Education
Creative Writing
New York University Abu Dhabi (NYUAD)
Graduated in 2017
Certificates & Badges
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Projects
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Languages
Arabic
English
Spanish
Skills
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