Xiahereyati(Shariyar) Ainiwaner

Led marketing strategies and managed external cooperation and communication of Huawei Music Service Executed successful marketing campaigns and improved brand impact Increased Huawei Music's annual brand volume Developed marketing strategy for Huawei Spatial Audio Organized events with major music companies to enhance partnerships

• Led marketing strategies and managed external cooperation and communication of Huawei Music Service

• Executed successful marketing campaigns and improved brand impact (5% increase in brand recognition) through creative planning, co-media PR communications, performances at Huawei shops, and utilizing multiple communications platforms

• Increased Huawei Music's annual brand volume by 680% in two years which consecutively ranked No. 1 among Huawei's cloud service products in 2022 and 2023

• Developed marketing strategy for Huawei Spatial Audio based on collaboration with R&D and product teams; In the New Product Launch, the core marketing indicators of Huawei Spatial Audio ranged consecutively No. 1 among Huawei's products

• Organized 8 events with major music companies to enhance partnerships and promote the introduction of content

Enabled Huawei and Jilin Provincial Department of Transportation to sign a strategic cooperation agreement Succeeded the bidding for the server procurement project Set up the first cooperation with CRRC as the exclusive supplier Collaborated with the company's experts and industry partners to develop Smart Park solutions for CRRC

• Enabled Huawei and Jilin Provincial Department of Transportation to sign a strategic cooperation agreement through high-level customer relationship management, and succeeded the bidding for the server procurement project with a contract amount of ￥11M

• Set up the first cooperation with CRRC as the exclusive supplier through the data governance project with a contract value of ￥5.9M, by initiating marketing strategy, organizing seminars, and building relationships with key clients; and engaged in breaking through the competitors' pattern

• Collaborated with the company's experts and industry partners to develop Smart Park solutions for CRRC, which gained high recognition from customers and expanded the market space by tens of millions of RMB

Analyzed the sports apparel supply chain to cut costs Developed improvement opportunities for efficient customer reach Evaluated online sales processes to optimize resources Managed sportswear promotions for major holidays

• Analyzed the sports apparel supply chain to cut costs, developed improvement opportunities for efficient customer reach, and evaluated online sales processes to optimize resources

• Managed sportswear promotions for major holidays (Black Friday, Christmas, etc), accomplishing a 30% increase in sales volume compared to the same period last year through optimizing operations strategies under the guidance of the supervisor, and promoting on multiple social media platforms with teammates

Administered the campus cultural brand building, student quality development, and sports activities Organized the "Campus Ethnic Culture Festival" Arranged the largest basketball tournament in the university's history Represented NJU to participate in Jiangsu Province Student Conference

Established the Hip-Hop Music Association of Nanjing University Recruited up to 500 members through online and offline promotion Directed 3 music parties and led members to participate in 15 campus performances