Ismail Embaby
Key Account Manager - Telco at Sandvine
Telecommunications at Ain Shams University
Egypt
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Key Account Manager - Telco at Sandvine
Under my current assignment as Key Account Manager (Telco) at Sandvine, I do manage several key accounts in Egypt, Levant, KSA and East Africa. My driver is to achieve sales targets and high customer satisfaction scores, by developing and executing sales strategies aligning with company goals, identifying new opportunities, expanding customer base, and collaborating with internal teams to deliver activities related to contract negotiations and project acceptance. Starting Sales my career back in 2008, I have managed to accumulate experience in Presales, Sales & Account Management, and Business Development covering EMEA and LATAM, selling software solutions and professional services for Telecom, IT and Cyber Security. This is preceded by 8 years (2000 to 2008) of experience in Radio Network Design and Project Management. Throughout my career, I have participated at specialized trade shows such as MWC, ISS, Security & Policing UK. Represented the UK-based Creativity Software at EU-funded projects (Help112), a consortium of suppliers and Public Safety entities, to improve the process and the accuracy of mobile location for an Emergency Caller. I hold a BSc in Telecommunications and Electronics Engineering and a Senior Executive Diploma, as well as a PRINCE2 Practitioner certification.
Experience
Sandvine
Key Account Manager - Telco
January 2024 - Present
• Responsible for achieving sales targets and high Customer Satisfaction scores in assigned territory.
• During my first months, I managed to hit the ground running by creating new leads and building strong engagement with different stakeholders at both customers and partners.
Sandvine
Account Manager
December 2019 - December 2023
Managing key Government (Regulatory, Law Enforcement Agencies) Accounts, upsells and renewals.
• Coordinating and collaborating with internal teams to deliver activities related to (new) contract
negotiations up to major project Acceptance.
• Develop and execute sales strategies aligning with company goals.
• Identify new opportunities (& new regional partners) and expand customer base (complying with GTM)
• Representing Sandvine at different specialized trade shows (ISS Dubai).
Creativity Software
Sales Director
January 2016 - December 2019
• Developing new business opportunities in EMEA and West Asia.
• Managing existing accounts, upsells and renewals, up to cash collection.
• Project Manager representing the Client on EU-funded Help112 Projects www.help-112.eu to support
the deployment of Advanced Mobile Locations for Emergency Services (PSAP) in 11 EU countries.
• Represent the company at specialized security and telco exhibitions (ISS, MWC, Security & Policing UK).
Creativity Software
Commercial Manager
November 2011 - December 2013
Building a healthy sales pipeline by identifying new opportunities in MEA, EU and LATAM.
• Account Management: up-selling solutions and contract expansions with existing customers.
• Producing bid responses (RFI/RFP) using Capex/Opex/RevShare models.
• Exhibiting and speaking at international specialized trade shows (ISS in Dubai, Security & Policing in UK
and AmeriPol 2013 in Costa Rica).
• Managing Proof of Concepts (POC).
• Assisting the development team thanks to my technical background in mobile network design.
Aircom International
Presales Manager
January 2011 - March 2011
Building sales collateral for new and existing service portfolio. Sales slide decks, technical pre-sales decks
and template for the entire service offering
• Supporting regional sales team – globally - including technical, commercial aspects and targeted
solutions, costing and scoping for service offering for both proactive selling and RFQ/RFP.
Nokia Siemens Networks
Solution Consultant
April 2008 - December 2010
Achievement: Achieving ambitious Sales Target of 10 Million Euros in 2010. Average sales cycle: 4-6 months. Average
deal volume: 1 Million Euros.
• Sales front for Network Planning and Optimization (NPO) Line of Business in 12 French & Portuguese
speaking countries in Africa.
• Business development by identifying the potential customers and designing the right solution.
• Business continuity by securing contract extensions and expansions (new geographic areas or solutions).
• Sole interface for NPO with Bid Management team for large scale deals.
• Due diligence for the operations of a multinational operator, prior to outsourcing deals.
• Best practices: several breakthroughs in African market
Nokia, Alcatel, Orascom Telecom
Various Engineering and PM roles
August 2000 - March 2008
2007 - 2008: Nokia 3G Planning Manager
2006 - 2007: Nokia Senior Optimization Engineer
2006: LCC Italy Optimization Engineer
2005: Alcatel Brazil Optimization Engineer
2004: Alcatel Ukraine Optimization Engineer
August 2000 to November 2003: Orascom Telecom Planning and Optimization Engineer
Education
Telecommunications
Ain Shams University
Graduated in 2000
Certificates & Badges
No certificates or badges added
Projects
No projects added
Languages
Arabic
Native
English
Professional
French
Professional
Portuguese
Intermediate
Skills
Sales
Interacting with Diverse People