Job Description

Build the future of the AI Data Cloud. Join the Snowflake team.

Snowflake is looking for a hardworking Account Based Marketing Specialist to come aboard and be part of our team. Bring your excitement and passion about the planning and execution of marketing programs. You will be targeting our base of Enterprise Customer accounts with boutique 1:1 campaigns and strategic 1:few campaigns, and will gain experience in best-of-class integrated ABM.

As a high-energy account-based marketer, you will be handling a portfolio of highly effective and visible multi-touch, multi-channel marketing programs that support the company’s pipeline and revenue goals across all stages of the customer lifecycle. You will be responsible for aligning yourself with the sales organization and helping them target their most important accounts in a productive and effective way, optimizing for performance each step of the way.

This role will follow Snowflake’s hybrid 3-day in-office policy reporting into our Menlo Park, CA office.

WHAT YOU WILL BE DOING:

You will work closely with sales, field marketing, solutions product marketing, sales development, and demand generation teams to craft and execute high-impact programs that include:

• Tailored messaging by account and target audience, driving toward new business, deal acceleration, or cross-sell/upsell
• Targeted advertising, paid social and contact discovery
• Multi-threaded custom digital landing pages

• Account-specific research, events, prospecting and follow up in coordination with cross-functional teams

  Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

  How do you want to make your impact?

• 1+ years of prior marketing experience including ABM experience
• The ability and passion to think creatively and generate ideas on how to build unique 1:1 and 1:few campaigns, as expressed in ideas for messaging, targeting, creative programs, etc
• The ability to evolve marketing programs based on performance data analysis, feedback from sales and cross-functional partners, and understanding of our business and nuances of large accounts
• Familiarity using Salesforce, Adobe Experience Manager, Bombora, DemandBase, Canva, or equivalent tools
• The ability to be a resourceful self-starter who can work successfully in an ever-changing environment with competing priorities
• Maniacal attention to detail, strong project management and time management skills
• Familiarity and/or an interest in exploring and applying AI-driven marketing programs and use cases to enhance ABM effectiveness.