Ma'moun Iqtait

● Chosen by the senior Management from a team that has 6 UX designers to initiate and land design seeds for The large and complex projects in Core Banking, Big Data,, and AI , serving large fintech organizations & banks across the MENA region. ● Conquered the ambiguity in commencing the best user experience by leading, setting directions, and grasping the vast requirements and user stories of the Business Analysis team grouping, prioritizing these elements, and laying the groundwork for project structure in 2 weeks. ● Created information architecture visualizations and crafted mind maps for 15 epic groups, each housing user story sets portraying features. These efforts defined user flows, facilitating seamless interactions between the different components. ● Developed comprehensive user flows, task flows, and wireframes to guarantee a user-centric and intuitive experience, employed user-centered design principles, championed 95% of relevant features, and formulated layouts for main pages, navigation, modals, and off-canvases. ● Collaborated with the design team on a weekly basis, translating user needs and business requirements into actionable design decisions and feature sets.Initiating a design system that aligned with the branding of the umbrella company. ● Refined requirements to align with UX trends. Oversaw 4 design iterations for the project and conducted user research and A/B tests to inform insightful decision-making. ● Collaborated closely with the AI Team, Dev Team, ,QA team, project manager, and product manager to ensure rigorous UX testing, incorporating feedback loops for iterative improvements. This collaborative effort aimed at refining the user experience and aligning design solutions with project goals and user expectations.

● Led the end-to-end conceptualization and crafting of a feature suite, driving strategic product advancements and tailoring solutions to partner needs. Features implementation is anticipated to increase user engagement by 25% and enhance operational efficiency by 15%. ● Spearheaded user research efforts, conducting insightful interviews with international restaurants and food brands, yielding valuable insights into operations and customer engagement, and Identifying 3 key optimizations. ● Collaborated with senior software and hardware engineers on developing a highly empathetic system tailored for restaurants. and Achieved a 30% decrease in user friction through rigorous wireframing, A/B testing, and prototyping, enhancing overall usability. ● Secured funding through compelling presentations to global investors contributing to noteworthy fundraising achievements of $2M funding, driving product expansion and innovation. ● Revolutionized stakeholder communication by transforming communication, fostering alignment, and introducing a product-focused perspective that synergized with engineering, reducing delays by 40% and improving collaboration by 20%, resulting in a 15% enhancement in project delivery efficiency.

● Ensured High-Quality Deliveries with an Agile Approach by collaborating with product managers and front-end engineers, achieving a remarkable 95% on-time delivery rate. ● Customized Trase app to meet workforce management needs of international construction companies. Leading to a substantial 26% surge in user satisfaction.

Designed, conceptualized, and developed a project enhancing service quality for customer support and HR teams by overhauling outdated systems, resulting in a new version deployed to 66K clients and achieving a 92% NPS.