Emmet Markin

• Established a small business to offer email marketing, digital marketing consulting, and web design. • Increased user engagement and loyalty (lifecycle) by 56% in 8 months, contributing to a 20% increase in conversions (purchased tours), tripling expectations. • Defined project scope and budget to help other small businesses attract customers through marketing projects and website design.

• Analyzed business customer use of wireless internet to surface insights and identify product enhancements or new offerings to better meet their needs. • Collaborated with developers and engineering partners to deliver insights and recommendations on customer acquisition and retention strategies to C-suite and directors. • Created user personas to offer bundled devices as well as segmentation strategies for marketing.

• Negotiated and defined project scopes to ensure third party insurance partners achieved their API migration timelines, reducing the risk of service disruption to their customers. • Supported UAT testing by escalating technical issues and coordinating testing deliverable dates. • Managed partner migration schedules by being agile to meet deadlines as well as raising, documenting, and mitigating risks. • Increased adoption of Microsoft Teams and Office 365 apps with internal stakeholders to improve collaboration and efficiency.

Retention and Loyalty Marketing, Associate Manager (Customer Lifecycle): • Collaborated with marketing automation, design, and content teams, creating custom messaging and visuals to engage specific demographics throughout the customer lifecycle. • Utilized a machine learning tool to identify customer journey touchpoints and presented recommendations to directors. • Within eight months, improved average unique open rate and click to open rate by 100% through A/B testing, doubling the expected results.

• Collaborated with stakeholders to develop a series of questions to match customer needs to products, increasing commissions (sales) by 25%. • Served as a product manager to streamline internal processes for quiz logic/creation by working inter-departmentally, yielding a 40% conversion rate increase. • Partnered with key stakeholders to create a clear project pipeline utilizing a Kanban board, improving productivity by 60%. • Built, developed, and supported a global team to develop their skill sets and to cohesively work together during scrums to accomplish major CRO initiatives.