Flavia De Souza

Marketing project practicum experience in partnership with the University of San Francisco.

• Identified user pain points in software usage through secondary research, in-depth interviews, and surveys to provide strategic recommendations for expanding client reach into a new segment.
• Enabled informed decision-making and product improvements aligned with industry needs by presenting insights using data storytelling techniques to 25+ stakeholders from executives, marketing, sales, and product teams.

• Launched a photography business, working with 40+ clients within 15 months, achieving a 70% client return rate.
• Produced branding photos for B2C clients, including an International Hostel chain across 4 cities in California and a fitness instructor, aligning brand identity and values with their goals.

• Pioneered and defined the initial Product Marketing role in the organization, shaping its marketing approach.
• Led external communication by developing targeted messaging and positioning strategies across various channels for a portfolio of 23 products spanning 6 distinct market segments.
• Developed information designs for IoT projects cross-functionally with an 8-member engineering team, facilitating end-customer understanding of product technology.
• Collaborated with sales on go-to-market strategies for a $16M project centered on natural disaster prevention, achieving national media recognition. Expanded reach into an additional segment by introducing new features.
• Managed internal portfolio training to enhance skills, collaboration, and alignment across 7 departments.