Menatalla Mohammed
Freelancer at Upwork
Digital Marketing at Udacity
Egypt
Hi, I'm Menatalla Mohammed!
Freelancer at Upwork
I hold a bachelor of arts in oriental languages department of Urdu. While translating, I translated it in a way that would appeal to readers rather than literally. From this point, I found that translation writing and its final form are so-called "content writing," which is part of marketing. I started searching more about marketing, and decided to strengthen my experience with a strong academic background in marketing by studying the advanced digital marketing Nanodegree program. I discovered that I am extremely passionate about digital marketing in addition to content marketing while learning all the marketing disciplines. Through my studies with Udacity, I gained a lot of experience in: -Content strategy and create content. - Social media marketing. -SEO. -SEM. -Google ads. -Email marketing. I discovered that I am extremely passionate about SEO, because it is basically based on research skills, and it needs to be very technical, and these are some of the skills I am interested in. Now, I'm seeking for an internship as a SEO specialist to hone my skills and land a solid job.
Experience
Lululemon
Marketing virtual experience program
May 2023 - June 2023
*Create a marketing plan:
Created the primary goal, target group, key message, marketing channels, content, timeline, and evaluation.
*Defined the concept of a digital product:
created Vision Statement, Pain Points, Possible Opportunities for Lululemon, ROI, Product Description, and Description of Customer Experience.
luminousenergy.solutions website
SEO specialist freelance
February 2023 - May 2023
● Analyzing the website and displaying all the problems and errors on the site.
● Implementing different SEO strategies for on-page optimization, content of the website blog, and link-building campaigns.
● Conducting competitors’ analysis, identifying strengths and weaknesses, and reaching a competitive advantage.
● Finding appropriate keywords for writing content.
Freelance
Freelancer Translator
April 2014 - April 2016
● Translated many articles from Urdu into Arabic related to news, Indian literature, and famous Indian characters in a way that fits the Arab reader.
● Translated children's stories from Arabic into Urdu in an interesting and fun way that children could easily understand.
Education
Digital Marketing
Udacity
Graduated in 2023
Literature
Ain Shams University
Graduated in 2016
Certificates & Badges
No certificates or badges added
Projects
Email Marketing
•https://drive.google.com/file/d/1oL1lmzqZw-2tBx-7aHwzz5lT5cY46Avw/view?usp=share_linkat Udacity
-Created marketing objective, KPI, target persona, three emails content, and calendar and plan.
-Drafted and sent emails using Mailchimp, analyzed results, and made future recommendations.
Market your content
•https://drive.google.com/file/d/1X2TSiTepNZW2snRQHA3W9cyF8m_DQ0AS/view?usp=share_linkat Udacity
Drafted a blog post using the Pixar framework, posted it using the Hub & Spokes model on different platforms to draw readers to the blog.
at Udacity
Evaluated the performance, analyzed the results, and recommended further improvements of a research at the campaign, ad groups, ads, and keywords level.
Conduct an SEO audit
•https://drive.google.com/file/d/1_j_nCYwnoH_vYJcxfvsUQ9kF1-hr38sh/view?usp=share_linkat Udacity
Conducted an on-site and off-site SEO audit, tested the performance of a website to improve its visibility on the search engines, and recommended additional improvements
Languages
English
Skills
Search Engine Optimization (SEO)
Marketing Strategy
Content Writing
Social Media Advertising
Copywriting
Creative Writing
SEO Copywriting
SEO Audits
Search Engine Marketing (SEM)
Email Marketing
Mailchimp
Facebook Ads
Google AdWords
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