Sydney Lerner
Communications at Northeastern University
United States
Hi, I'm Sydney Lerner!
Creative Promotions Production Intern - Brand, Movies, and Cross Promotions at Paramount - Nickelodeon
I am a 2022 Northeastern graduate with a combined major in Media Studies & Communications and a minor in Global Fashion Studies. I am seeking full-time employment in a creative/experiential marketing role in any of the following industries: entertainment, fashion, beauty, music, technology, gaming, travel, and/or food. I have experience in social media management, content creation, videography, photography, writing, editing, marketing, on-air promotions, and performance.
Socials
No social links added
Experience
Paramount - Nickelodeon
Creative Promotions Production Intern - Brand, Movies, and Cross Promotions
June 2021 - December 2021
● Curated an average of 24 video and 17 still image assets per week for use in promotional materials
● Scripted and Produced four 15 second video spots broadcast on Nickelodeon’s national on-air channels
● Balanced concurring production projects while communicating with editors and producers in a fast-paced environment
Bumble
Campus Content Manager
January 2021 - June 2022
● Amplified Bumble awareness through social media content creation, fostering conversation about the brand on campus
● Planned events to foster buzz around Bumble; Managed event logistics, promotion, and communication with attendees
● Selected 3 times out of 600+ ambassadors by brand headquarters to create, market, and lead unique activations
Reebok
Social Media Intern
January 2020 - June 2020
● Launched brand presence on TikTok with a team of 3, accumulating 40,000 followers and 1 million likes in 3 months
● Oversaw community management across 7 brand channels; evaluated all messages daily with an 8% engagement rate
● Executed ad hoc photo and video content responding to "viral moments" in pop culture while maintaining brand voice
● Wrote copy for, scheduled, and reported Sprinklr analytics on blog posts and YouTube uploads
Education
Communications
Northeastern University
Graduated in 2022
Certificates & Badges
No certificates or badges added
Projects
President/Social Media and Promotion Manager/Performing Member
● Ideated, produced, edited, and distributed all promotional photography, videos, and social media posts for improv shows
● Grew group presence on campus to pull audiences of 80+ students; expanded Instagram following from 36 to 530
● Facilitated weekly open improv classes, fostering an inclusive and engaging creative outlet for groups of about 40 students
● Coordinated with strategic partners, including campus administration and local venues, to schedule shows and meetings
● Advanced adaptability and public speaking skills through regular improv practice and performance
Senior Photographer/Writer
● Pitch and author captivating articles and cover stories to accompany photographs for Lucid’s audience of 8,000 followers
● Photograph concerts, destinations, and people for monthly print issues; interview content creators and musical talent
● Correspond with talent management and editors to ensure alignment and manage deliverable and deadline expectations
Languages
English
Native
Spanish
Professional
Skills
Marketing Analytics
Microsoft Office
Marketing Communications
Leadership
Adobe Lightroom
Fashion
Listening
Story Telling
Music Events
Makeup Artistry
Adobe After Effects
Costume Design
Adobe Premiere
Illustrator
Sprinkler
Improvising
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