Damilola Olaniyan

Oversaw the day to day running of the hub as well as the staff, to give the hub users and office renters the best experience Scheduled regular maintenance on our equipment and performed regular checks on those that do not require servicing so that we are ready to maximize opportunities as they present themselves. Monitored energy consumption of the facility as a way to reduce cost while staying efficient Took feedback from our clients and escalated them to improve customer satisfaction Maintained relationships with all our artisans and vendors to facilitate quick work. Negotiated with our artisans to lower prices

Wrote relatable promotional copy for Facebook, Instagram, Twitter and LinkedIn for the fintech company. Optimized social media SEO and made the brand more findable Wrote articles for the company blogsite that resonate with the target market Created emails with catchy headlines and value packed content that increased our open rates by 6% in 2 months Created a marketing plan that included the customer journey map, customer personas and a detailed SWOT analysis among others that have helped us create the type of content that speaks to our target market. Did a complete social media audit that revealed areas of weaknesses that were strengthened as a result.

Drafted and edited documents such as Standard Operating Procedures, Employee handbooks, Disciplinary policies, etc for clients that help them onboard new staff Created relatable content around business structuring for business owners. Assisted with talent acquisition by screening CVs. Managed calendar events using google calendar and zoho Calendar Listened in on virtual meetings and transcribed conversations to provide my principal with valuable insights and action plans. Handled and sorted emails in order of importance.

Contributed significantly to the brand voice of the projects worked on during that time frame Created intuitive copy to ensure valuable and pleasant user experience. Stayed up to date on the most catchy and preferred copy styles to achieve user immersion in the technology being deployed Worked with the direction of the team lead to write copy for all the (Figma) pages the consumers will be interacting with on various mobile and web app projects. Created relevant and engaging content for different web pages of a website. Contributed to the contents of a walk-through video for investors. Made bite-sized summaries of key functions and features.

Led strategy to drive qualified traffic through paid search, online display and social channels Partnered with our product team to craft the best converting UX Copies and content for better website experiences customised to optimise the campaigns and maximise conversions. Aligned media messaging with funnel and retargeting strategies to create retargeted and optimised ads that overcome buyers' objections and barriers. Measured and optimised performance of all channels and suggested optimizations to exceed KPI benchmarks including conversion goals and ROIs.

Established KPIs and configure reports and dashboards to proactively monitor campaign success and business results. Built media plans (channels, budget, targeted audience, funnel stages – top funnel, smart remarketing for mid and bottom of the funnel, messages etc.) Worked with Design and directed the Content teams to develop effective ad copy and creative assets for each channel. Recommended methods to scale the Social media campaigns through innovative thinking and adopted digital approaches from related markets and competitors.

Generated new marketing- and sales-qualified leads by converting website traffic through calls-to-action and promoting landing pages and featured content Worked with content creators, designers, and digital media buyers to execute campaigns. Owned organic social media strategy and maintained active and engaging online presence to increase brand awareness, drive lead generation, and build community. Forecasted, measured, analysed, and reported on the impact (ROI) of lead generation activities

Managed and executed SEO contents across our digital properties Developed and optimised SEO strategy effectiveness to improve search rankings, traffic, conversions, derive insights, develop recommendations, and make decisions based on data captured through Google analytics, Instagram insight and other connected tools. Developed editorial strategy, content library and publishing calendar for social channels.

Provided detailed reports of stakeholder meetings, vital for project completion in Southern Kaduna Gave accurate summarised reports of stakeholder thoughts and positions on the subject matter that helped with the marketing of the idea to allow for a more favourable perception of the project. Created strategic media plans rooted in competitive research, customer segmentation, subscription journey, media planning tools, and application of historic performance insights.