Nusra Yusuf Mehadi

Implemented A/B testing methodology to compare different website layouts and determine the most user-friendly design, resulting in a 15% decrease in bounce rate Utilized data analytics software to analyze customer feedback and identify key pain points, resulting in a 20% increase in overall customer satisfaction Partnered with cross-functional teams to identify and implement improvements to the account opening process, resulting in a 40% increase in efficiency

Analyzing topics ranging from stakeholder management, impact measurement, and consulting frameworks to generate leads of potential donors for our non-profit client and devising strategies to improve their organizational efficiency Applying techniques of quantitative and qualitative data and trend analysis to reach target goals Building a competitive landscape for clients while understanding and articulating brand values, target audience, marketing trends, and unique value proposition

Producing research reports, including key drivers, risks, and performance forecasts, to provide the team with background information prior to client valuation Incorporating data into financial models for option pricing analyses, discounted cash flow, capitalized cash flow, and market multiples while also investigating market, industrial, and economic developments that affect the analysis of the companies Organizing and presenting findings of analysis to management and other key stakeholders, which included investment ration and risk analysis

Conducted market and field research (visiting over 21 social impact businesses), to understand the social enterprise landscape in Ghana Designed a 1-million-dollar fund (ticket size, form, structure, investment criteria, sources of funding etc..) that will drive investment and funding for the 800+ social enterprises under SEG Ghana Created an investment desk, an internal deck, and a policy brief statement that can be used to engage the government, policymakers, and relevant stakeholders

Conducted detailed market research to determine competitors, pricing strategies, and sales page optimization, resulting in a 33% increase in conversion rate Implemented a brand ambassadorship program, recruiting 25 representatives for Ocqlar brand across regions and platforms, resulting in a 18% increase in social media engagement Collaborated with affiliate marketers to develop and launch a new product line, resulting in a 25% increase in sales revenue within the first quarter of launch