Riza Zaidi
Lead Graphic Designer at Beirutimes
Fashion Communication at National Institute of Fashion Technology (NIFT), New Delhi, India
United Arab Emirates
Hi, I'm Riza Zaidi!
Lead Graphic Designer at Beirutimes
As a designer, the focus lies in building brands with clarity, impact, and personality. With 4+ years of experience across the UAE and India, the work spans branding, campaigns, digital products, and packaging — shaped for brands like Beirutimes, Botim, Babyshop and Voot. Comfortable moving between strategy and execution, the approach blends bold visuals with thoughtful storytelling, always aiming to create work that connects, communicates, and leaves a mark.
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Experience
Beirutimes
Lead Graphic Designer
October 2024 - Present
Led end-to-end brand development for a luxury watch startup, including logo design, visual identity, and brand tone.
Designed and maintained Instagram layout, post templates, story highlights, and ad creatives to establish a refined, premium aesthetic.
Created packaging mockups, promotional materials, and visual content for both digital and print.
Collaborated closely with founders on brand strategy, audience targeting, and product positioning in the high-end market.
Botim, Astratech
Mid-Level Graphic Designer
August 2023 - October 2024
Spearheaded the creation of master visuals and designs across various platforms, including static in-app communications, advertisements, and offline creatives.
Drove the creative process from concept to execution, ensuring brand consistency and visual impact.
Collaborated closely with cross-functional teams to deliver cohesive and engaging visual content that enhanced user engagement and brand recognition.
Babyshop, Landmark
Junior Graphic Designer
July 2022 - August 2023
Played a key role in the rebranding project, contributing fresh designs and creative ideas to redefine the brand’s visual identity.
Worked on various graphic design tasks, supporting the team in creating cohesive visuals for both in-store and digital platforms.
Collaborated with senior designers to ensure all designs aligned with the new brand direction, enhancing brand recognition and customer engagement.
Education
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