Tony Were
Business Information Technology at Strathmore University, Kenya
Kenya
Hi, I'm Tony Were!
Marketing Intern at Satya Advertising
I am an experienced IT and business professional with expertise in areas such as IT project management, business process optimization, data analysis, and digital transformation. As an IT & Business Specialist, I bring a wealth of experience and strategic insight to any leadership role, leveraging strong problem-solving abilities and a commitment to excellence to drive innovation and operational efficiency. I am highly adaptable and detail-oriented, thriving in both individual and team environments. My ability to take initiative and deliver results makes me a valuable asset in high-pressure and complex business settings. With extensive experience in administrative and technical roles, I am well-suited for leadership positions requiring a blend of IT proficiency and business acumen. My expertise in systems management, data security, and workflow automation allows me to streamline operations and enhance productivity. Additionally, I have a strong background in document control, data collection, and analysis, enabling me to make data-driven decisions that align with business goals. I have also developed customer-focused solutions, fostering relationships across diverse industries and organizational cultures. I am committed to contributing to a dynamic and forward-thinking team, bringing my extensive experience to drive meaningful impact in any organization.
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Experience
Satya Advertising
Marketing Intern
August 2023 - October 2023
Used SEO tools to optimize website content and improve search rankings for client campaigns.
Analyzed engagement metrics from social platforms to refine marketing strategies and increase reach.
Managed and updated CRM databases to track client interactions and improve lead generation.
Conducted competitor analysis and market research using data analytics tools to support campaign strategies.
Assisted in managing website updates, blog posts, and digital content using CMS platforms like WordPress.
Implemented email automation tools like Mailchimp to streamline client communication and marketing efforts.
Assisted in setting up and monitoring pay-per-click (PPC) campaigns to drive traffic and conversions.
Used design software (e.g., Canva, Adobe Photoshop) to create promotional materials for campaigns.
Provided troubleshooting support for marketing tools, ensuring smooth operations during campaigns.
Assisted in refining lead nurturing strategies to increase conversion rates for advertising clients.
Created reports and presentations using Excel and PowerPoint to showcase campaign performance to stakeholders.
Worked with sales, design, and IT teams to integrate marketing strategies with overall business objectives.
McMillan Library
IT Intern
January 2021 - April 2021
Assist in cataloging new acquisitions, updating records, managing the Library Management System (LMS), and maintaining digital archives.
Provide hardware, software, and network support to library staff and patrons, ensuring smooth operation of IT resources.
Manage the library’s website, integrate e-learning platforms, and update online databases for research access.
Implement security measures, update firewall settings, and ensure compliance with data protection protocols.
Set up, configure, and maintain computers, peripherals, and networking equipment while tracking IT inventory.
Assist in writing technical documentation, debugging code, and improving IT workflows under senior supervision.
Education
Business Information Technology
Strathmore University
Graduated in 2025
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