Joel Gatu
Website Product Manager at Brand Immersion LLP
ALX KENYA
Kenya
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Website Product Manager at Brand Immersion LLP
Versatile and highly skilled IT professional with 7 years of experience in digital marketing, website development, and IT support. Proven track record in delivering top-tier technical support, maintaining diverse computer systems, network administration, systems maintenance, information management, and user support. Experience in endpoint security administration and AWS Solution Architect certified, specializing in AWS cloud solutions, website development, and digital marketing.
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Experience
Brand Immersion LLP
Website Product Manager
December 2022 - Present
Managed and optimized the company website to enhance user engagement and improve SEO, resulting in a 30% increase in organic traffic and a 10% increase in sales.
Published new content and kept existing content up to date, ensuring alignment with the company's marketing and audience needs.
Collaborated with internal stakeholders to conduct content gap analysis, developing strategies to address identified gaps.
Coordinated with external web development agencies to manage new functionality requests and site improvements, ensuring smooth execution of projects.
Implemented a regular schedule of A/B testing and optimizations, leading to improved user experiences and conversion rates.
Generated regular reports on website performance, providing actionable insights to inform content and functionality strategies.
Mustek East Africa Ltd
Website Product Manager
June 2022 - November 2022
Developed and maintained the company website, significantly improving SEO and resulting in a 50% increase in organic traffic and a 15% increase in sales.
Led the coordination of social media management and marketing efforts, enhancing the company's online presence.
Managed the execution of digital marketing campaigns, utilizing tools like Google Analytics and SEMrush to track performance and optimize strategies.
Conducted user journey analysis and implemented improvements to enhance website usability and user satisfaction.
Scoped and refined requirements for new website functionalities, coordinating with developers to ensure timely and successful implementation.
Managed the technical infrastructure of the website, overseeing hosting, support, and maintenance activities.
Bantex East Africa Ltd
IT Support Technician
May 2019 - June 2022
Maintained a 99% uptime for network and server systems.
Successfully managed and secured over 500 computers and 700 users.
Trained staff on new systems and software usage while also providing support.
Implemented a comprehensive Kaspersky endpoint security solution, reducing malware incidents by 80%.
Bata Shoe Kenya PLC
Senior IT Support
August 2017 - April 2019
Reduced help desk ticket resolution time by 50% through process improvements and faster resolution of tickets.
Maintained current software licenses and ensured systems were up-to-date.
Removed malware and other threats, safeguarding company data and systems.
Provided Tier 1 IT support for POS Systems and Microsoft products to over 1000 employees, enhancing user satisfaction.
Developed and maintained the company ecommerce website.
Education

Cloud Computing
Alx
Graduated in 2024
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