Abdul Latif Abdul Rahaman

Lead the design and formulation of go-to-market strategy for Digital Services propositions.
• Create digital marketing segmentation and define services portfolio with key stakeholders
• Develop and monitor growth initiatives for digital products/services launched in the market and measure impact.
• Establish pricing strategies and guidelines based on customer behaviour, billing success rate and product dynamics.
• Lead Partner acquisitions and Partnerships for digital services
• Manage digital services portfolio and profitability.
• Cost analysis, and value proposition. The aim would be to optimize pricing to maximize profitability while considering factors such as customer perception, pricing elasticity, and value-based pricing approaches.
• Support development and implement marketing strategies that align with the company's overall objectives for Digital Services. This involves liaising with market research team, analysing customer insights, identifying target audiences, and defining marketing objectives.

• Manage MTN Ghana digital marketing strategy which includes brand positioning (Digital channels & customer touch points) and brand communication across all relevant digital media channel.
• Managing MTN’s digital/online presence across all channels including website, social media
• Strategize, grow, and maintain MTN Ghana’s digital and social media platforms, with a focus on engagement, customer service, lead generation & acquisition, community growth.
• Gather insight and data through active social listening and online monitoring to pick up sentiments and identify industry trends and opportunities as well as potential crisis and advise marketing leadership accordingly.
• Collaborate with digital marketing agency team in the delivery and execution of agreed deliverables.
• Plan and execute all digital marketing campaigns, including SEO/SEM, email, social media and marketing campaigns
• Examine and analyze website traffic, track online leads conversion and report on campaign performance
• Plan and execute all web, SEO/SEM, Search, programmatic and display advertising campaigns of MTN Ghana
• Manage the end-to-end paid media operation across the various Channels.
• Establish clear frameworks and guidelines for Media, PR, Influencer, and Digital marketing compliance.
• Drive growth marketing initiatives through acquisition and growth campaigns for all business units, this includes Mobile Money Limited (Fintech), Enterprise Business (SME/B2B), Digital channels and Apps.
• Managed and drive acquisition of quality users/subscribers for MTN digital platforms (myMTN App, MoMo app, ayoba, Google DCB, Pulse and other VAS) using digital marketing and growth hacking. * (contributing over 940k, 620k and 470k respectively for myMTN App, ayoba and Google DCB acquisition campaigns in 2022
• Reporting and analytics of campaigns using Analytics and Digital Reporting Tools such as Appsflyer, Google Analytics, Firebase, SEMRush, Facebook Business suit. etc.