Caroline Kolute
Digital Marketing at Simon page College of Marketing
Kenya
Hi, I'm Caroline Kolute!
Communication Officer at Tourism Promotion Fund
Dedicated and self-driven professional with years of experience providing comprehensive administrative support and managing operations in the public and private sectors. Proficient in customer service management, digital marketing, event planning, and hospitality operations.Skilled at handling communications, coordinating logistics, and supporting project management activities to ensure organizational success
Socials
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Experience
Tourism Promotion Fund
Communication Officer
April 2022 - May 2023
Drove the successful establishment of the Fund’s distinctive brand identity by spearheading the development of a captivating logo and carefully curated brand colors, significantly enhancing its market presence and visual appeal. Assisted in devising social media strategies and ensured the consistent delivery of media content across various platforms, enhancing brand visibility. Supported the project department in effectively monitoring and evaluating funded projects activities,expenditure and progress towards achieving the project outputs. Leveraged social media channels to develop, craft, and disseminate engaging content, significantly elevating the Fund's brand presence and outreach. Collaborated closely with the communication team to create compelling graphic and multimedia assets, bolstering the Fund's communication toolkits. Actively contributed to drafting key workplace policies, including Business Continuity Plan, Disaster Recovery Plan, Ethics & Anti-corruption, and Alcohol & Drug Abuse policies. Prepared, reviewed, and distributed detailed office and field documents, reports, and presentations adhering to the Fund’s standards,enhancing data accuracy and decision making.
Spa & Wellness Association of Africa
Marketing Associate
February 2022 - April 2022
Coordinated the creation, collation, contact, and finalization of speaker article contributions, bolstering the impact of the Association's various projects under the guidance of the Executive Director Innovatively crafted a content calendar of events and promotional materials, amplifying the Association's digital media presence and engagement Collaborate seamlessly with the social media team to craft compelling communication and marketing copy for social media accounts and the Association's website, enhancing brand communication and user engagement Played a pivotal role in revenue generation by collaborating with the sales team to secure lucrative adverts for the quarterly published SWAA Magazine, contributing to the Association's financial success. Collaborated with the sales team to address customer needs Proactively contributed creative ideas to marketing campaigns, infusing fresh perspectives and strategies to drive the Association's growth and market impact
Kenyatta International Convention Center
Marketing Intern
June 2018 - September 2018
Managed the seamless coordination and execution of meetings, conferences, and events at the center, leaving a lasting impact.Noteworthy MICE activities included the successful management of Kenya Trade Week and Exposition, ESADA Expo, Star Times UEFA Europa League launch, 45th birthday anniversary of KICC, and Magical Kenya Expo 2018. Contributed to the organization's digital presence by assisting in research for content material to be posted on KICC's social media platforms, fostering online engagement and visibility. Actively represented the organization by attending marketing meetings and launches,acting as a point of contact between the organization and external stakeholders. showcasing commitment to promoting KICC's brand and initiatives. Responded to customer inquiries during events via phone and email Gathered and analyzed post-event surveys and comprehensive reports that incorporated valuable client feedback and improvement recommendations, contributing to the center's continuous enhancement. Skillfully operated the ETR machine to issue receipts to clients and meticulously prepared daily summary reports of all sales receipts, ensuring accurate financial record-keeping and timely banking of collected sales to the finance officer. Handled administrative tasks, including email correspondence and phone calls.
The Boma Hotel, Nairobi
Hospitality Management Trainee
January 2017 - April 2017
I Received training under the management trainee program spanning all hotel departments and developed expertise in managerial and operational procedures as per international standards. Delivered exceptional customer service to guests, going above and beyond to meet their needs and create memorable experiences. Assisted in managing customer complaints and resolving issues promptly to ensure guest satisfaction and operational efficiency.
Education
Certificates & Badges
No certificates or badges added
Projects
No projects added
Languages
English
Professional
Swahili
Native
Skills
Certified Digital Marketing
Sales and Marketing
Project Management
Event Coordination
Digital Communication
Hospitality
Sustainability
Customer Service
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