Oluwayemisi Louis

Responsible for building the molecular diagnostics business from scratch with Profit & Loss (P & L) responsibility. Expanding territorial presence of mPharma Diagnostics by exploring and bringing on board new geographies. Developing and maintaining key relationships with various stakeholders and key opinion leaders in the private, public and NGO sectors. Strategic planning to conquer un-explored market segments. Work closely with cross functional teams i.e., Technical Services (Engineering/Application Specialist), Regulatory/Quality assurance, Procurement/warehouse, Logistics, Commercial, Marketing, Customer Service etc. Participate in Healthcare and Medical related Events, CME's, Workshops, Congresses, Conferences, Exhibitions etc. Prepare, negotiate, and sign Memorandum of understanding/contracts with customers. Enrolling/Recruiting of suitable teams; onboarding and training of new staff(s). Managing the diagnostics Sales Team. Ensure continuous training and performance review of the Sales team via Reflektive. Build and execute successful market access strategies by identifying the barriers to testing and finding workable solutions to them. Lead and participate in various projects through initiation, planning, execution, control, and completion/closure. Create detailed reports and presentations. Develop the Placement model option to drive Sales. Coordinated the diversification and roll out of the non-COVID assays (HBV, HCV, HIV). Project Coordinator of the Ten Thousand Women Initiative – Product Launch of the HPVDNA assay, implementation and roll out. Achieved and exceeded the 2022 target and ticked the boxes of Key Performance Indicators. Report directly to the Vice President, Global Diagnostics.

Initiate, participate and actively engage in strategy meetings with Key Opinion leaders, clinicians, funders, Ministry of health (Federal & State), Health Industry Stakeholders and distributor. Manage relationship with various stakeholders and Key Opinion leaders in the different business units – CPS, Molecular Diagnostics, Tissue diagnostics and Life Sciences. Negotiate, prepare, and sign Memorandum of Understanding/Contracts with customers. Worked with existing customers to channel fill their instrument, this led to an increase in purchases of reagents and consumables. Cross-function with relevant internal departments i.e. Technical Services (Engineering/Application Specialist), Regulatory/Quality assurance, logistics/Exports, Commercial, Marketing, Sales etc. in Nigeria, MCZA and Global. Work with the distributor’s Sales, marketing, business development and commercial departments to maintain, expand and protect the business in Nigeria. Plan, organize and implement onboarding/training for new staff of business partner. Develop new business by networking with valuable customers at different forums/events i.e. Conferences, congresses, CMEs, Workshops, Round tables, Sponsored Meetings etc. Build and execute successful market access strategies by identifying the barriers to testing and finding workable solutions to them. This increased patient access and adherence. Lead and participate in various projects through initiation, planning, execution, control, and completion/closure. Create reports and presentations detailing business development activities. Stand in for and other duties assigned by the General Manager.

Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities. Leveraged strategic planning to penetrate key accounts. Serviced accounts on a regular basis to propose new products or services and maximize revenue. Brought in new accounts through successful networking strategies and promotional activities. Identified and analyzed key competitors and related products. Visited customer locations to determine needs, worked with Application specialists to provide training and offer after sales support. Maintained extensive knowledge of competitor’s offerings and presence in assigned Key accounts. Grew accounts through successful networking, partnership development and contract negotiation. Identified and qualified customer needs, developed sales strategies with the sales force, negotiated and closed profitable projects. Addressed problems in a proactive and knowledgeable manner to maintain and enhance client satisfaction. Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms. Maintained, organized, and updated the customer database nationwide. Kept the company in compliance with all Standard Operating Procedures. Contacted customers as soon as issues arose to immediately find resolution before the problems escalated. Maintained effective customer service by working with the engineering team in fixing service requests quickly to increase sales.

Communicated product quality and market comparisons by creating sales presentations. Developed new profit opportunities by effectively managing resource allocation/budget to align with sales objectives. Monitored weekly sales to create detailed reports. Developed long-term customer partnerships that increased sales and margin growth. Maintained knowledge of current sales and promotions, policies regarding payment. Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives. Closed an average number of sales calls each week. Prepared sales presentations for clients showing the success and credibility of Roche products. Liaised with customers, management, and sales team to better understand customer needs and recommend appropriate solutions. Sold products by developing relationships with different network of professionals. Promptly resolved all customer requests, questions, and complaints. Contacted customers by phone and email in response to inquiries.