BETTY MULEMIA SIMIYU

Contribute to the development of social impact strategy for Ed Partners Africa
Develop an Environmental Social Climate Governance Strategy and policy
Supervise social impact staff within the unit
Day-to-day execution of EPA's social impact strategy
Conduct research involving internal and external stakeholders and customers
Develop beyond-loans program for school directors and schedule webinars and workshops for school directors
Develop and implement theory of change for the company
Champion social impact data collection, generate social impact reports and capture stories of impact
Draft outcome evaluations, reports, other publications and presentations to share insights from social impact
Identify, evaluate and source for partnerships with other stakeholders
Owns relationships with our social impact partners
Develop proposals for funding for the beyond-loans program
Implement social impact model in all branches
Develop and execute 'beyond loans' solutions
Manage and mitigate risks related to social impact programs
Liaise with marketing to communicate Ed Partners impact
Champion social impact to all staff through training, regular communication

Support the development and launching of new products
Effectively managed creative projects, promoting a superior corporate image
Digital marketing by use of social media channels
Develop and maintain internal and external relationships
Assess the strategies of competitors
Ensure brand positioning and visibility
Conduct market intelligence and competitive analysis
Manage the marketing budget
Prepare and project manage the publication of promotional material
Co-ordinate the production of The ECLOF Kenya Newsletter
Create marketing programs
Develop and maintain ECLOF's library of success stories
Maintain strong relationships with suppliers, media relations, creative agencies, and the business community
Develop new innovative ways to communicate the company message
Plan, project manage, evaluate the effectiveness and success of all marketing events and activities
Support the Head of Marketing in day-to-day activities
Communicate development strategies through competitor analysis, market intelligence, and product performance review

Conduct monthly market intelligence, Area Market Analysis, and quarterly competitive analysis
Write research and proposals
Lead, manage, and build marketing capabilities
Develop marketing and brand management strategies
Execute marketing activities based on targets and agreed budgets
Generate the calendar of marketing activities aligning them to the MFI's Business strategy
Review product and service mix
Work on strategies to penetrate new untapped market niches
Provide management with ROI metrics
Review consistent delivery of high-quality products and services
Develop structure for harnessing ideas
Oversee development of marketing communications and publicity materials
Manage external agents for optimization
Manage advertising, activations, research, PR, and publication collaterals
In charge of alternative business channels
Perform sales activities on major accounts
Manage personnel and develop sales and sales support staff
Review progress of sales roles throughout the company
Partnering with other businesses
Market research on products
Project management

Conduct market intelligence and competitive analysis
Write research and proposals
Lead, manage, and build marketing capabilities
Develop marketing and brand management strategies
Execute marketing activities based on targets and agreed budgets
Generate the calendar of marketing activities
Review product and service mix
Work on strategies to penetrate new untapped market niches
Provide management with ROI metrics
Review consistent delivery of high-quality products and services
Develop structure for harnessing ideas
Oversee development of marketing communications and publicity materials
Manage external agents for optimization
Manage advertising, activations, research, PR, and publication collaterals
Lead in channels development
Perform sales activities on major accounts
Manage personnel and develop sales and sales support staff
Review progress of sales roles throughout the company
Partnering with other business for profitability
Market research on products
Manage projects

Conduct training on card acceptance procedures
Understand Barclaycard, merchant pricing, and risk issues
Negotiate pricing and contracts with customers
Build and maintain business relationships with clients
Daily customer/merchant visits
Train merchants on monitoring fraud
Formulate and implement campaigns
Manage merchant portfolio
Create and develop business relationships
Service and maintain merchant PDQ machines
Make sound commercial judgments
Retain and fully develop customer base