BETTY MULEMIA SIMIYU

Contribute to the development of social impact strategy for Ed Partners Africa Develop an Environmental Social Climate Governance Strategy and policy Supervise social impact staff within the unit Day-to-day execution of EPA's social impact strategy Conduct research involving internal and external stakeholders and customers Develop beyond-loans program for school directors and schedule webinars and workshops for school directors Develop and implement theory of change for the company Champion social impact data collection, generate social impact reports and capture stories of impact Draft outcome evaluations, reports, other publications and presentations to share insights from social impact Identify, evaluate and source for partnerships with other stakeholders Owns relationships with our social impact partners Develop proposals for funding for the beyond-loans program Implement social impact model in all branches Develop and execute 'beyond loans' solutions Manage and mitigate risks related to social impact programs Liaise with marketing to communicate Ed Partners impact Champion social impact to all staff through training, regular communication

Support the development and launching of new products Effectively managed creative projects, promoting a superior corporate image Digital marketing by use of social media channels Develop and maintain internal and external relationships Assess the strategies of competitors Ensure brand positioning and visibility Conduct market intelligence and competitive analysis Manage the marketing budget Prepare and project manage the publication of promotional material Co-ordinate the production of The ECLOF Kenya Newsletter Create marketing programs Develop and maintain ECLOF's library of success stories Maintain strong relationships with suppliers, media relations, creative agencies, and the business community Develop new innovative ways to communicate the company message Plan, project manage, evaluate the effectiveness and success of all marketing events and activities Support the Head of Marketing in day-to-day activities Communicate development strategies through competitor analysis, market intelligence, and product performance review

Conduct monthly market intelligence, Area Market Analysis, and quarterly competitive analysis Write research and proposals Lead, manage, and build marketing capabilities Develop marketing and brand management strategies Execute marketing activities based on targets and agreed budgets Generate the calendar of marketing activities aligning them to the MFI's Business strategy Review product and service mix Work on strategies to penetrate new untapped market niches Provide management with ROI metrics Review consistent delivery of high-quality products and services Develop structure for harnessing ideas Oversee development of marketing communications and publicity materials Manage external agents for optimization Manage advertising, activations, research, PR, and publication collaterals In charge of alternative business channels Perform sales activities on major accounts Manage personnel and develop sales and sales support staff Review progress of sales roles throughout the company Partnering with other businesses Market research on products Project management

Conduct market intelligence and competitive analysis Write research and proposals Lead, manage, and build marketing capabilities Develop marketing and brand management strategies Execute marketing activities based on targets and agreed budgets Generate the calendar of marketing activities Review product and service mix Work on strategies to penetrate new untapped market niches Provide management with ROI metrics Review consistent delivery of high-quality products and services Develop structure for harnessing ideas Oversee development of marketing communications and publicity materials Manage external agents for optimization Manage advertising, activations, research, PR, and publication collaterals Lead in channels development Perform sales activities on major accounts Manage personnel and develop sales and sales support staff Review progress of sales roles throughout the company Partnering with other business for profitability Market research on products Manage projects

Conduct training on card acceptance procedures Understand Barclaycard, merchant pricing, and risk issues Negotiate pricing and contracts with customers Build and maintain business relationships with clients Daily customer/merchant visits Train merchants on monitoring fraud Formulate and implement campaigns Manage merchant portfolio Create and develop business relationships Service and maintain merchant PDQ machines Make sound commercial judgments Retain and fully develop customer base