Nehema Kinya

Lead the company’s annual assessment research reporting boosting program delivery by 45%. Used report insights to tailor marketing communications Performed statistical and graphical analysis of data to prepare research reports. Lead my teammates in conducting 101 sessions for entrepreneurs joining the program Planned and executed 6 digital marketing campaigns including SEO/SEM, email, social media and display advertising campaigns

Managed 5 accounts and ensured 8 booked meetings in a week. Organized client update calls to understand their solution and weekly deliverables. Demonstrated leadership skills in managing projects from concept to completion.

Successfully Launched 20+ offline and online consumer targeting and digital marketing strategy and campaigns. Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success. Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets. Improved page content, keyword relevancy and branding by 79% to achieve search engine optimization goals. Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement. Tracked and capitalized on emerging industry trends to boost campaign performance. Directed successful search engine marketing campaign that used solid linking, technical and keyword research tactics. Utilized techniques such as cold calling, networking, and prospecting to develop new leads.

In the first two weeks, I re-aligned dev team by ensuring we have daily team stand-ups and weekly sprint planning sessions Established performance and service goals and held dev team accountable for individual performance. Developed and initiated projects, managed costs, and monitored performance. Reined in project costs while meeting key milestones. Handled complaints, provided appropriate solutions and alternatives within appropriate timeframes, and followed up to achieve resolution. Identified plans and resources required to meet project goals and objectives.

Sectoral research on how different sectors such as Telco's, financial services are innovating and achieving digital transformation Wrote creative copies and collaborated with creative team on branding guide plus graphic visuals for monthly social media calendar for Goby. Suggested content to engage key audiences, increase brand awareness and drive leads across product offerings. Used analytics to report performance of content reflecting changes in trends. Produced original, creative content for promotional advertisements and marketing materials. Implemented SEO best practice to drive web traffic and generate leads.

Account Handling: Nestle, Colgate Media booking Investigating data provided by Ipsos and Geopoll to come up with a campaign strategy Worked closely with team members from Mec Africa, Geopoll and Ipsos to deliver project requirements, develop solutions and meet deadlines Reviewed media engagement metrics and generated detailed reports

Account Handling: Safaricom PLC Media planning, Media buying Used Telmar to infer on strategic approaches to campaigns Developed optimal media plans that were KPI led Negotiated for better media rates to optimize ROI Collaborated closely with creative department and digital department to create innovative marketing campaigns for both traditional media and social media Planned, implemented, and maintained successful traditional media and on-ground marketing strategies Communicated deadlines to ensure projects were completed on time. This improved efficiency by 60%

Scheduled tutoring sessions for individual students or groups of five to help students improve grades and gain better grasp course material Participated in educational workshops to learn new techniques to boost student participation in class