Tony Amadi

• Develop and implement comprehensive digital marketing strategies aligned with overall business objectives.
• Identify target audiences and define clear goals for online marketing initiatives.
• Plan and execute digital marketing campaigns across various channels, including social media, email, search engine marketing (SEM), and content marketing.
• Coordinate with cross-functional teams to ensure seamless campaign execution.
• Oversee the creation of engaging and relevant content for various digital platforms.
• Manage content calendars, ensuring a consistent flow of content aligned with the brand voice and messaging.
• Develop and implement SEO strategies to improve the organization's online visibility.
• Conduct keyword research, monitor website performance, and optimize content for search engines.
• Develop and maintain a social media strategy across platforms like Facebook, Twitter, LinkedIn, Instagram, etc.
• Create and curate content, manage social media calendars, and engage with the online community.
• Plan and execute email marketing campaigns to nurture leads, retain customers, and drive conversions.
• Monitor email performance metrics and optimize campaigns for better results.
• Manage and optimize paid advertising campaigns, including pay-per-click (PPC), display advertising, and social media ads.
• Monitor budget allocation, bid strategy, and performance metrics.
• Use analytics tools to track and analyze the performance of digital marketing campaigns.
• Generate reports with key performance indicators (KPIs) and provide insights for continuous improvement.
• Identify opportunities to improve website and landing page conversions.
• Implement A/B testing and other CRO techniques to enhance user experience and drive conversions.
• Develop and manage digital marketing budgets.
• Allocate resources effectively across various channels to maximize ROI.
• Collaborate with external vendors, agencies, and freelancers for specialized digital marketing services.
• Ensure vendor relationships are productive and aligned with organizational goals.
• Stay updated on the latest trends, technologies, and best practices in digital marketing.
• Recommend and implement innovative strategies to stay ahead of the competition.
• Uphold and strengthen the brand identity across all digital channels.
• Ensure consistency in messaging and visual elements in line with brand guidelines.
• Lead and mentor a digital marketing team, fostering a collaborative and innovative work environment.
• Coordinate with other departments, such as sales, product, and customer service, to align digital marketing efforts with overall business goals.
• Ensure compliance with relevant data protection and privacy regulations.
• Implement best practices for data handling and customer privacy.

Developing and sourcing content for digital platforms. Designing and overseeing all aspects of digital marketing department including our marketing database, email, and display advertising campaigns Identify emerging and existing content gaps, align with content creators on a strategy and execute actions that will at a minimum double NMV and increase traffic by over 20% Month over month Review and analyse sites for areas to be improved, deleted and/or revised Optimize SEO.

Managed online brand and product campaigns to raise brand awareness. Evaluated customer research, market conditions and competitor data. Reviewed new technologies and keep the company at the forefront of developments in Digital Communication. Made a case to senior leaders for scaling marketing in digital/online channels Oversaw SEO, Content, Email and Social media marketing

Evaluated important metrics that affect our website traffic, service quotas, and target audience. Performed ad-hoc reporting on an as-needed basis to identify performance gain or loss including mid-annual review on performance with suggestions to optimize campaign and upsell. Make recommendations to leadership on how to improve performance of campaigns. Used On Crawl, AWR and Screaming Frog to identify weaknesses and implemented a strong robots.txt update Managed and increased conversion rate by 5% month over month

Developed performance tracking framework and infrastructure by working with analytics personnel Partnered with marketing to assess initiatives and provide suggestions to improve returns Developed performance tracking tools for digital acquisition channels (i.e. Search, Media, etc) Make a case to senior leaders for scaling marketing in digital/online channels Oversees SEO, Content, Email and Social media marketing

Liaised with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs) Analyzed web traffic metrics and suggest solutions to boost web presence Monitored SEO/SEM, marketing and sales performance metrics to forecast trends Built strong clients relationships through social media interaction