Chikodi Ngwaba

Work closely with product development, sales, and other teams, demonstrating a collaborative mindset to ensure alignment between product features and marketing strategies. Proficient in leveraging data and analytics for informed decision-making and measuring marketing performance. Navigating and understanding global markets for scalable and effective marketing strategies utilizing an advanced diploma in global marketing. Managing marketing budgets efficiently, ensuring optimal allocation for maximum impact. Adept in measuring and optimizing return on investment (ROI) for marketing initiatives. Understanding of legal and ethical considerations in marketing practices utilizing a certification in mitigating legal exposure in marketing and corporate communications.

Displayed strong analytical skill by analyzing data and metrics, implementing A/B testing and experimentation to optimize growth strategies. Adept in marketing strategy through understanding of digital marketing channels and tactics thereby developing and implementing comprehensive marketing strategies for user acquisition and retention resulting in 30% revenue growth in products (Flow, Costeasy). Exhibited leadership skills and experience leading cross-functional teams, inspiring and motivating team members towards common goals. Utilized strong market research ability to understand trends, customer needs, and the competitive landscape, informing product marketing strategies as evidenced by 25% customer acquisition and retention rate increase.

Displayed strong analytical skill by analyzing data and metrics, implementing A/B testing and experimentation to optimize growth strategies. Adept in marketing strategy through understanding of digital marketing channels and tactics thereby developing and implementing comprehensive marketing strategies for user acquisition and retention resulting in 30% revenue growth in products (Flow, Costeasy). Exhibited leadership skills and experience leading cross-functional teams, inspiring and motivating team members towards common goals. Utilized strong market research ability to understand trends, customer needs, and the competitive landscape, informing product marketing strategies as evidenced by 25% customer acquisition and retention rate increase.

Skilled in overseeing development, maintenance, and optimization of organization websites for a seamless user experience. was responsible for website content creation and management in Nigeria, Kenya, the Democratic Republic of the Congo, South Africa, Ghana, Rwanda, Gambia, Sierra Leone, Zambia, the United Kingdom and other Access Bank subsidiaries. Proficiency in planning and implementing digital advertising campaigns across platforms such as Google Ads, Facebook Ads, etc. Understanding of mobile marketing strategies and SEO best practices to enhance online visibility and improve search engine rankings. Ability to navigate and manage digital crises effectively, protecting the brand's online reputation by identifying and collaborating with influencers and online personalities to amplify positive brand messaging. Knowledge of digital governance principles, including compliance with data protection regulations and online standards. Proficient in agile project management methodologies to adapt quickly to changing digital landscapes.

Skilled in overseeing development, maintenance, and optimization of organization websites for a seamless user experience. Was responsible for website content creation and management in Nigeria, Kenya, the Democratic Republic of the Congo, South Africa, Ghana, Rwanda, Gambia, Sierra Leone, Zambia, the United Kingdom, and other Access Bank subsidiaries. Proficiency in planning and implementing digital advertising campaigns across platforms such as Google Ads, Facebook Ads, etc. Understanding of mobile marketing strategies and SEO best practices to enhance online visibility and improve search engine rankings. Ability to navigate and manage digital crises effectively, protecting the brand's online reputation by identifying and collaborating with influencers and online personalities to amplify positive brand messaging. Knowledge of digital governance principles, including compliance with data protection regulations and online standards. Proficient in agile project management methodologies to adapt quickly to changing digital landscapes.

Developed strategies to enhance customer experience and satisfaction based on a deep understanding of customer behavior and needs evidenced by generation of ₦150m in revenue from the first month of USSD service launch (*426#) Demonstrated in-depth understanding of the product or service knowledge, effectively communicating the value proposition and benefits. Developed marketing collateral, including product guides, whitepapers, and case studies, showcasing strong product messaging and content creation skills. Skilled in telling cohesive and engaging stories around the product. With strong adaptability to changes in the market, industry, or product offerings, displaying agility in adjusting marketing strategies based on evolving circumstances.

Developed strategies to enhance customer experience and satisfaction based on a deep understanding of customer behavior and needs evidenced by generation of ₦150m in revenue from the first month of USSD service launch (*426#). Demonstrated in-depth understanding of the product or service knowledge, effectively communicating the value proposition and benefits. Developed marketing collateral, including product guides, whitepapers, and case studies, showcasing strong product messaging and content creation skills. Skilled in telling cohesive and engaging stories around the product. With strong adaptability to changes in the market, industry, or product offerings, displaying agility in adjusting marketing strategies based on evolving circumstances.