Etisalat Misr believes that its employees are the main reason behind the successes it has achieved. This belief is showed by the sense of pride that Etisalat has towards its family members whom are constantly developed and supported.
Etisalat Misr started its operations in the Egyptian market in May 2007 with a series of successes, being the first operator to present 3.5 G high quality services. The company were also the first to introduce 4G services to its customers, without needing to replace their SIM cards to activate it. This is in addition to the continuous improvement to its network.