Job Description

Role Overview:
We are seeking a highly motivated and data-driven individual to join our team as a Growth Campaign Manager for Digital Financial Services at M-KOPA. This role involves developing and executing growth campaigns aimed at maximizing customer retention and optimizing customer journeys. You will collaborate with cross-functional teams to run impactful campaigns that enhance customer experience and loyalty.

Key Responsibilities:

• Campaign Development and Execution:

  • Create and manage weekly growth campaigns targeting key customer segments.
  • Utilize various marketing channels, including SMS, in-app notifications, and social media.
• A/B Testing:
  
  • Plan and conduct A/B tests to optimize campaign performance and make data-driven decisions.

• Campaign Results Analysis:

  • Define core metrics to achieve growth objectives and monitor campaign effectiveness.
  • Present performance reports with actionable insights to stakeholders.

• Customer Journey Optimization:

  • Use customer data to identify and improve pain points in the customer journey to enhance conversion rates.

• Cross-Functional Collaboration:

  • Work with marketing, product, commercial, customer care, and data analytics teams to align strategies with broader business objectives.
  • Leverage customer feedback for conversion rate improvement.

  Work Environment:
  This is a fully remote role, with a focus on markets in Nigeria or Kenya.

  Company Culture:
  At M-KOPA, we value diversity, innovation, and collaboration in a low-ego environment. We emphasize psychological safety, encourage a discovery-first approach to problem solving, and empower decisions through data-driven insights. Join us in shaping M-KOPA's future as we grow together.

• 3+ years working in relevant roles
• Proven experience in developing and executing growth campaigns. Experience in B2C companies is a plus!
• Proficiency in A/B testing methodologies and campaign optimization techniques
• Familiarity with marketing automation platforms and customer segmentation strategies
• Extremely results-focused and a self-starter, with excellent decision-making and problem-solving skills
• Proactive and creative mindset to explore new approaches
• Ability to work with diverse, distributed teams across multiple countries
• Strong interpersonal, communication, and collaboration skills
• If based in Kenya, must be fluent in Kiswahili; if based in Nigeria, must be fluent in Pidgin and preferably at least 1 local language