Career Exploration: Content Development vs. Marketing Strategy
We continue our career exploration series where we bring in experts with similar titles but different functional roles and responsibilities. In this session, we’ll explore the similarities and differences between the Content Development and Marketing Strategy roles.
While both roles revolve around acquiring and engaging a targeted audience, Content Developers focus on creating valuable and tailored content while Marketing Strategists develop techniques of distributing the content and evaluating channels of communication.
In this session, we will dive deeper into the similarities and differences between these roles to help you decide which path is right for you. Some of the topics that will be covered:
- Key differences and similarities between both roles
- Key skills that are specific to each role and how to decide which path is right for you
- Tips for landing your first job after graduation
- How to adapt to different cultures and be a good team player
- Any questions you may have about both career paths
About Anum Khan
Anum has worked on global partnerships, marketing, and events across entertainment verticals.
While at Live Nation, she was part of the team that launched the editorial division of electronic music promoter Insomniac Events. Her fan-centric content marketing contributed to selling out some of the world's largest music festivals, including EDC Las Vegas (attended by 400,000+ annually). Anum also spent three years in Qatar, working with a multinational team to open the country's first theme parks. As the Marketing Manager for Trimoo Theme Parks, Anum created marketing strategies, sponsorship activations, and PR campaigns, selling out the opening of the parks. She most recently served as Head of Strategy for Bulldog DM, creating Livestream experiences for clients such as Apple, Netflix, YouTube, and Spotify. There, she collaborated on Business Development and M&A in the rapidly evolving live-stream space. She holds an MBA from Columbia Business School and a BA from the University of California, Los Angeles.
About Nadine Mansour
Nadine Mansour is a digital content and marketing strategist with experience spanning global news media and advocacy organizations in New York and the Middle East. Most recently she worked at Nobel-Peace Prize-winning Physicians for Human Rights, Reuters, and Al Jazeera.
Among her career highlights are launching an influencer marketing campaign for a Reuters mobile app, producing an interview with a New York Times bestselling author, and serving as an inaugural assistant for a SiriusXM show featuring celebrities of Muslim and minority backgrounds. Nadine is passionate about minority representation in media and politics, serving as a mentor for NYC high school students and on the founding board of Columbia University’s Arab Alumni Association. In her free time, you can find her at a museum, watching documentary films, or exploring local waterfront parks.
Nadine holds a B.A. in political science from Barnard College of Columbia University and is currently completing her M.S. in Marketing from Northwestern University, Media, Integrated Marketing Communications, where she is a recipient of the Islamic Scholarship Fund.
If any of these points resonate with you and you’re interested in learning more about the different career paths within Marketing & Content Development, prepare your questions and join the conversation!
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