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Alan Iny has the pleasure of spending his entire working life on creativity in business. With Boston Consulting Group since 2003, he has trained thousands of people on how to think creatively, and he works with a wide range of clients across industries worldwide. He also has a deep focus on navigating uncertainty, using scenarios to help clients think more expansively about the future. 

Alan is a member of the firm’s Corporate Finance & Strategy practice leadership team and has expertise in innovation, transformation, and organization design. With BCG's Luc de Brabandere, he co-authored the book, "Thinking in New Boxes: A New Paradigm for Business Creativity" in 2013. The book is available in 11 languages, and Publishers Weekly called it "a must-read for anyone in a leadership position who dares to look at the world in new ways." 


Alan Iny has the pleasure of spending his entire working life on creativity in business. With Boston Consulting Group since 2003, he has trained thousands of people on how to think creatively, and he works with a wide range of clients across industries worldwide. He also has a deep focus on navigating uncertainty, using scenarios to help clients think more expansively about the future.

Alan is a member of the firm’s Corporate Finance & Strategy practice leadership team and has expertise in innovation, tran

Creativity as a Skill : Solving Complex Business Problems

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