Asma Sifaoui

-Analyzed existing data, market reports and trends.

• Worked closely with different agency members including art directors and copywriters to develop
  ideas for campaigns.
  -Briefed the creative team about clients’ products or messages.
  -Worked with different clients across a wide range of industries (World Bank, Oxfam, Honda, Tunisie
  Telecom, CarthageLand (Medina Group), Shell, Vitup, Monoprix, Lilas).

-Planned and implemented a digital marketing strategy: 12 demo requests were received 50% of them
were considered to be qualified prospects.
-Launched and monitored online campaigns.
-Managed the company site and social media presence resulting in significant increase in engagement
and traffic: +70% compared to same period the previous year.
-Continually worked on the Search Engine Optimization of the website by providing relevant content.

-Analyzed the latest market study of Oilibya Tunisia and elaborated a marketing action plan and a
marketing strategy.
-Studied the merchandising techniques and the potentials of some service stations to increase sales.

-Assisted in the preparation of a press conference (Imagine Cup).
-Wrote +15 press releases in English and French.