Winnie Korir

Develop SEO-driven content strategies to improve search visibility and organic reach.
Create structured storytelling frameworks that clarify brand messaging and audience communication.
Execute on-page SEO optimization to improve website ranking and discoverability.
Write and optimize blog content aligned with search intent and customer journey.
Collaborate with marketing and product teams to ensure consistent brand storytelling.
Monitor keyword performance and engagement metrics to refine content strategy.
Strengthen brand positioning through data-driven content and audience insights.

Created and managed content across social media channels to boost online customer engagements, achieving a 2x month-on-month follower growth (200 → 800 in 4 months).
Built and grew the customer database from 0 to 10,000 contacts through lead-generation campaigns and optimized capture forms.
Maintained precise HubSpot CRM records to improve follow-up timeliness, boosting engagement rates by 40%.
Planned and executed targeted digital campaigns, scaling website traffic from 200 to 1,500 monthly active users (+650%) within 6 months.
Optimized content and SEO strategy, driving a 3.4% organic search conversion rate, directly contributing to lead generation.
Analyzed campaign performance using analytics tools, applying insights that increased conversions and audience engagement by double digits quarter-on-quarter.
Produced monthly SEO-optimized blog articles, generating a library of 500+ targeted keywords and securing 5+ quality backlinks, boosting search visibility and organic traffic.

Designed and executed digital campaigns across social media and email, boosting brand visibility by 20% and increasing inbound inquiries from education stakeholders.
Created marketing collateral (flyers, brochures, and outreach materials) that improved campaign consistency and lead nurturing effectiveness.
Produced 60 blog-style articles and SEO-driven content that improved search visibility and supported lead generation.
Developed and refined brand positioning and messaging frameworks that aligned with organizational goals, improving campaign consistency and increasing audience recall by 30%.

Developed brand positioning and messaging for the Campus Life album and documentary, creating a unified narrative that resonated with student audiences and amplified campaign impact.
Designed and executed a launch strategy across social media, events, and campus networks, generating 1,000+ engagements within the first month.
Coordinated content storytelling and creative marketing communication materials for the documentary, ensuring alignment between visuals, messaging, and audience expectations.
Analyzed market and competitor data to refine value propositions & positioning, contributing to the launch Event of the documentary.
Drove attendance of 250+ people at the Campus Life album and documentary launch event through targeted marketing and grassroots promotion.