Sheraz Nadeem

My responsibility is to make sure to make our company image positive and take feedbacks of our customers and consumers of our company. I also have to responsible to research of targeted market needs of customers. I done these things very accurate and make company up to date .

• Digital Marketing & Growth

  Responsibilities:
  • Managing Customer Acquisition Cost (CAC) across Meta, Google Ads, and TikTok.
  • Overseeing SEO strategies to drive organic traffic to product pages.
  • Executing email and SMS marketing automation to improve customer retention.
  Example Achievements:
  • Increased ROAS (Return on Ad Spend) from 2.5x to 4.2x within six months through rigorous A/B testing of ad creatives.
  • Grew organic search traffic by 40% by optimizing product descriptions and implementing a long-form content strategy.

• Product & Catalog

  Management
  Responsibilities:
  • Onboarding new SKUs and ensuring high-quality product imagery and data.
  • Managing pricing strategies and promotional calendars (Black Friday, Cyber Monday).
  • Monitoring competitor pricing and market trends.
  Example Achievements:
  • Boosted Conversion Rate (CR) by 20% by redesigning product detail pages (PDPs) with enhanced A+ content and video.
  • Successfully launched 50+ new SKUs, contributing to a 25% increase in total annual revenue.

1. Technical & Systems Implementation
   Focuses on the installation and upkeep of "Hard" security assets.
   Key Responsibilities:
   • System Design & Installation: Designing tailored security layouts (CCTV, Access Control, Intrusion Alarms) for high-stakes environments like large-scale warehouses.
   • Preventative Maintenance: Conducting scheduled audits of fire alarms, emergency lighting, and surveillance hardware to ensure 100% uptime.
   • Technical Troubleshooting: Diagnosing and repairing system failures to prevent "blind spots" in facility coverage.
   Example Achievements:
   • Reduced system downtime by 25% through the implementation of a proactive bi-weekly diagnostic schedule.
   • Successfully managed a $200k+ security overhaul for a corporate building, integrating facial recognition and cloud-based access control.
2. Health, Safety & Environment (HSE) Compliance
   Focuses on legal standards, fire safety, and physical protection.
   Key Responsibilities:
   • Risk Assessments: Performing thorough site walkthroughs to identify hazards (e.g., fire risks in warehouses or trip hazards in offices).
   • Policy Development: Writing and updating Standard Operating Procedures (SOPs) for emergency evacuations and incident reporting.
   • Safety Training: Training on-site staff and clients on the proper use of safety equipment (fire extinguishers, AEDs) and emergency protocols.
   Example Achievements:
   • Achieved a "Zero-Incident" record for over 500 consecutive days across managed warehouse facilities.
   • Updated 100% of facility safety manuals to comply with the latest 2024/2025 government health and safety regulations.
3. Operations & Man-Guarding Management
   Focuses on the "Soft" security services and personnel.
   Key Responsibilities:
   • Guard Force Management: Supervising security personnel, managing shift rotations, and ensuring guards follow site-specific post orders.
   • Incident Response: Acting as the primary point of contact during security breaches, medical emergencies, or fire alarms.
   • Liaising with Authorities: Coordinating with local law enforcement and fire departments for site inspections and emergency planning.
   Example Achievements:
   • Cut incident response times by 40% by optimizing guard patrol routes and implementing real-time GPS tracking for officers.
   • Negotiated and secured 3 new multi-year contracts with logistics hubs by demonstrating a superior risk-mitigation strategy.