Ashley McClary

Facilitating guidance to 16+ fellows in a team of four instructors led by the Program Manager to provide a technical understanding of Data Analytics skills.
Educating students on the complexity & use cases of spreadsheets with Excel formulas, methods, & features.
Evaluating & communicating feedback on 80+ assignments.
Providing an informal overview of the Digital Marketing industry and its KPIs.

● Facilitating guidance to 16+ fellows in a team of four instructors led by the Program Manager to provide a
technical understanding of Data Analytics skills with an emphasis on best practices and a tool-agnostic workflow.
● Educating students on the complexity & use cases of spreadsheets with Excel formulas, methods, & features – such as being able to properly implement lookup formulas, calculated fields, & pivot tables to clean and aggregate data.
● Evaluating & communicating feedback on 80+ assignments, to aid students in managing course load while refining essential skills for interviews, professional social media presence, & effective communication of transferable skills.
● Providing an informal overview of the Digital Marketing industry and its KPIs across multiple channels including Paid Search, Paid Social, SEO/SEM, & programmatic ad displays to develop industrial domain knowledge.

Implemented educational sessions on 12 key media branding themes.
Collaborated with a team of five externs.
Assisted in a wide range of tasks from media planning and buying to research & analysis.
Interacted with 12 industry facilitators in weekly webinars and workshops.

● Implemented educational sessions on 12 key media branding themes, resulting in a 20% knowledge retention rate
among a cohort of 70+ participants, utilizing Pivot Tables to construct dashboards for the aggregated data.
● Collaborated with a team of five externs to complete 10+ multi-disciplinary exercises, enriching skills in data analytics, media planning, & programmatic investments, thereby contributing to collective team growth.
● Assisted in a wide range of tasks from media planning and buying to research & analysis, gaining hands-on experience across digital, social, TV, radio, and print media platforms and exposure to Ad Managers & DSPs.
● Interacted with 12 industry facilitators in weekly webinars and workshops, gaining insights into company culture and advertising best practices.

Executed a variety of administrative tasks.
Engaged in student outreach and event planning.
Balanced a part-time schedule of 10-15 hours per week with academic commitments.

● Executed a variety of administrative tasks, including data entry, filing, scanning, copying, and mailing, supporting
the ASAP staff in maintaining smooth operational workflows and enhancing office organization.
● Engaged in student outreach and event planning, contributing to the enhancement of student experiences and the success of ASAP program events, while demonstrating strong communication and organizational skills.
● Balanced a part-time schedule of 10-15 hours per week with academic commitments, showcasing time management, and prioritization skills, and earned elective credit through the Career Development Office, reflecting a commitment to professional development within the ASAP program.