Afkar Hussain

Conducted extensive market surveys across Lahore to analyze the consumer journey and develop detailed customer personas, utilizing insights to craft and execute a comprehensive six-month marketing strategy aimed at significantly enhancing brand awareness and ensuring the brand's inclusion in the list of preferred choices for female customers when shopping for luxury apparel
Recommended influencer marketing campaigns and analyzed competitor websites to identify key performance indicators (KPIs) for the next six months.

Researched and engaged with over 10 young entrepreneurs in Pakistan for a CSR initiative, enhancing brand visibility and community engagement
Conducted in-depth analysis revealing 30% of website visitors were women; proposed targeted marketing campaigns and strategic enhancements, including size charts and competitor benchmarking, earning enthusiastic CEO approval

Acted as a liaison between clients and developers, ensuring seamless communication and coordination daily, while implementing new software for enhanced collaboration, resulting in improved team accountability and a three-day reduction in website delivery time
Developed and enforced SOPs to maintain task quality and consistency across three teams, resulting in a 50% increase in client retention, while addressing domain and hosting expiration statuses with clients and resolving internal team conflicts for smoother project execution

Gained a comprehensive understanding of company operations and assisted in measuring key performance metrics such as SAM, capacity, loss time, and efficiency