Fady Qadi

Managing all communication channels for Jawwal's digital platforms, including Reflect, Jawwal App, Jawwal Plus, and E-Store. Planning and implementing advertising campaigns for Reflect and Jawwal as a whole, ensuring increased brand visibility and customer engagement. Creating compelling content for marketing channels, including email marketing, social media marketing, and in-app push notifications, to maintain consistent and effective messaging. Managing the relationship between Al Arabi Bank and Jawwal in terms of Reflect's commercial matters. Setting up and monitoring key performance indicators (KPIs) for advertising units to optimize ad placements and strategies for improved results.

Content creation, social media advertising, social media analysis and trend analysis

Successfully monitored Jawwal's social media accounts, ensuring consistent branding, timely responses to customer inquiries, and active engagement with the online community. Spearheaded content creation for Jawwal's official website, ensuring the presentation of accurate and compelling information that resonated with the target audience. Crafted engaging and shareable content for Jawwal's social media channels, including Facebook, Twitter, and Instagram, to drive user interaction and brand loyalty.

creating succession plans and finding the best trainings and career path planning for the banks employees

Designed and executed comprehensive training plans for employees, ensuring the continuous improvement of their skills and knowledge, which contributed to enhanced overall performance and job satisfaction. Collaborated closely with the management team to develop and implement a succession plan, identifying and nurturing potential leaders within the organization to ensure a seamless transition in key roles. Maintained accurate records of payslips and miscellaneous expenses for all employees, ensuring financial transparency and compliance with internal financial guidelines.