Jaffar Hamza
Brand Strategist Specialist & Business Development Manager at BOXOBIA
Master of Business Administration (MBA) at SBS
Bahrain
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Brand Strategist Specialist & Business Development Manager at BOXOBIA
Hi, I’m Jaafar Hamza, a brand strategist, writer, lecturer, and creative manager with nearly 20 years of experience in branding and innovation. Throughout my career, I’ve had the privilege of working with renowned global brands like Bentley, Aramco, Formula One, and Kleenex, helping them craft strategies that truly connect with their audiences. I’m passionate about sharing knowledge and empowering others. I lead workshops and lectures on branding, marketing, and innovation, equipping corporate teams, university students, and startups with the tools to build strong, impactful brands. I developed the ASEES methodology, a framework that emphasizes sustainable brand strategies, and I’ve managed national campaigns, including a water-saving initiative in Bahrain, to drive lasting social impact. In addition to my professional work, I’m also a writer currently working on my 7th book, which explores the humanized perspective of branding and innovation. Currently, I’m pursuing a Doctorate in Business Administration (DBA), focusing on how brand management influences the performance of SMEs in Bahrain. My goal is to inspire innovation and help organizations humanize their strategies to create brands that resonate deeply. I’m excited to share my insights and experiences with the Localized community and look forward to learning from you as well!
Experience
BOXOBIA
Brand Strategist Specialist & Business Development Manager
January 2014 - Present
Brand assessment and management
. Overseeing the Creative works.
. Writing the brief, and dealing with
clients
. Understanding the brand and make
the effective communication with
BOXOBIA recipe (Innovation with
Creation).
Ability to conceive and develop
appropriate creative solutions within
all disciplines of marketing, including TV
production, web design, direct mail,
outdoor and interactive.
. Managing the team, either physically or
virtually, from different nationalities
DaDeDo Agency
Assistance Creative Director & Arabic Content Manager
January 2012 - March 2014
Overseeing the Arabic content
“Copywriting”.
. Understanding the brand and make
the effective communication with
local culture.
. Ability to conceive and develop
appropriate creative solutions within
all disciplines of marketing, including TV
production, web design, direct mail,
outdoor and interactive
Gulf Marcom
Creative Conceptualizer
January 2009 - April 2011
. Overseeing campaigns from the
brainstorming and conceptualizing
stage, through the production stage
to completion.
. Knowledge of branding with proven
track record of outstanding creativity
with the ability to meet or exceed
goals and timeliness.
. Working in strategic planning with
the client and/or Account Service.
. Ability to conceive and develop
appropriate creative solutions within
all disciplines of marketing, including
TV production, web design, direct mail,
outdoor and interactive.
BlackSheep
Creative Director
August 2007 - December 2008
. Overseeing campaigns from the
brainstorming and conceptualizing
stage, through the production stage
to completion.
. Knowledge of branding with proven
track record of outstanding creativity
with the ability to meet or exceed goals
and timeliness.
. Working in strategic planning with
the client and/or Account Service.
. Ability to conceive and develop appropriate
creative solutions within all disciplines of
marketing including TV production, web
design, direct mail, outdoor and interactive
JWT
Conceptualiser / Sr. Copy Writer
March 2005 - July 2007
. Meeting the account management
team to discuss client requirements
and product background.
. Working on several campaigns at
once, under pressure and to tight
deadlines.
. Overseeing campaigns through
the production stage to completion.
. Casting actors for TV and radio work,
listening to voice tapes.
. Liaising with production companies,
photographers, typographers, designers
and printers.
Certificates & Badges
No certificates or badges added
Projects
No projects added
Languages
Arabic
Native
English
Professional
Skills
Writing
Brand Identity
Brand Management
Brand Development
Teaching in College
Brand Positioning
Sustainable Design
Product Innovation, Enablement of
Lecturer
T-shirt Graphics
Brand Design