Mariam Azer

Designed and developed a fully optimized marketing website to enhance brand visibility, attract target audiences, and generate leads. My role spanned SEO, content creation, and website design, ensuring an engaging user experience while meeting technical and creative goals.

Key Responsibilities and Achievements:

1. Website Design: Designed a visually appealing, user-friendly website using modern design principles. Ensured responsive design for seamless performance across desktop, tablet, and mobile devices. Created intuitive navigation and layout to improve user experience (UX). Integrated CTAs (Call-to-Actions) and lead capture forms to boost conversions.
2. SEO Strategy and Implementation: Conducted extensive keyword research to identify high-value, industry-specific terms. Optimized on-page elements, including: Title tags, meta descriptions, and headers. Image optimization (ALT tags, file names, compression). Internal linking for better navigation and SEO. Developed and submitted XML sitemaps to ensure proper crawling and indexing by search engines. Monitored and improved Core Web Vitals for faster page load times and better performance.
3. Content Creation: Wrote engaging and SEO-friendly content for key pages such as: Homepage: Highlighted unique selling points (USPs) and services. About Us: Communicated brand values and mission. Services: Detailed descriptions of marketing services and benefits for clients. Blog: Created valuable, informative articles targeting specific keywords to drive organic traffic. Topics included “Top Marketing Trends for [Year],” “How to Boost ROI with Digital Marketing,” and “SEO Tips for Beginners.” Used storytelling and persuasive language to connect with the target audience and increase conversions.
4. Technical SEO: Ensured the website was mobile-friendly and passed Google's Mobile-Friendly Test. Improved site speed using tools like Google PageSpeed Insights.

Keyword Research Goal: Identify relevant keywords for Halwa products and the brand. I used Google Keyword Planner to get strong keywords with high volume and weak competition. Metadata Optimization Optimize title tags and meta descriptions for all pages. Example: Title: Buy Authentic Halwa Online | Fresh Traditional Sweets Meta Description: Discover premium halwa made from traditional recipes. Shop pistachio, sesame, and chocolate halva with fast delivery worldwide. Mobile Optimization Ensure the website is mobile-friendly and loads quickly on all devices. Image Optimization Compress images and use descriptive file names. Example: pistachio-halva.jpg. Add ALT text for images like "Handmade pistachio halva. Blog Creation Analyze Performance Use Google Analytics and Search Console to track: Organic traffic growth. Keywords driving traffic. Pages with high bounce rates.